This is a good indicator. In this case, a standard lead magnet was used

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An optics salon was opened During the first days of the salon's work, visitors were offered a free service - an ophthalmologist consultation. The progress of the advertising campaign. Stage 1 – 1000 people received information. Stage 2 - 400 people became interested and agreed to come. Stage 3 ─ 150 clients actually came, all of them consulted with an ophthalmologist, left contact information, and got acquainted with the range of goods and services. Stage 4 - 50 visitors made a purchase and signed up for paid procedures. This means that the conversion rate was 5%.


Afree service that attracted customers. Read also! What is rebranding and how to do it Leaflets from a plastic window manufacturing company For example, the company decided to bet on promoters who distributed belgium whatsapp phone number flyers. Step-by-step results: Stage 1 – 1000 leaflets distributed. Stage 2 – 100 people responded and called. Stage 3 : 20 people came to the company for consultation. Stage 4 - 10 clients placed an order and paid. Accordingly, the conversion rate is (10 / 1000) * 100 = 1%.


Spa in social networks An advertisement for a spa salon was posted on social media. Stage 1 - 500 people were interested in the ad. Stage 2 – 100 people left their contact information (if two information channels were used – email address and telephone number, then they can be considered separately later). Stage 3 - letters were sent out and calls were made, 80 people responded with consent to the offer to undergo the procedures. Stage 4 – 60 people came to the trial session. Stage 5 – 20 people remained regular customers.