Creating an attractive lead magnet requires studying the target audience and then segmenting it

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Determining the degree of consumer readiness for a transaction, Dice identifies 8 stages. This path is also a sales funnel, but here, technical capabilities of automated services are added to standard advertising and marketing tools. Only after going through the planned 8 stages, the consumer turns into a client and even a "brand advocate". warming funnel The steps performed sequentially can be conditionally divided into 3 components: warming funnel; lead funnel; sales funnel. To generate interest, it is recommended to use something useful but free. Most often, a lead magnet is placed on the main pages of an Internet resource so that it attracts the attention of visitors.


Specifically, an interesting article, e-book, educational materials, infographics, a checklist, some kind of calculator, test, etc. are suitable for this role. The best option is if this “sample” partially solves the client’s problem or defines it more clearly. Another important characteristic is the creation of an atmosphere of trust in the brand, which is achieved by demonstrating professionalism belize whatsapp phone number and competence. At this stage, the communication channel is formed. You need to clearly understand your client and the problems that concern them.


If consumers are heterogeneous, you can adapt to their groups by offering various trial products. For example, if you sell online English courses, then a lead magnet in the form of free lessons should take into account the level of training of users: beginners should be offered a lesson with the simplest grammar material, and especially advanced users may be interested in tips on preparing for the TOEFL exam. An automatic sales funnel is most suitable for companies whose business is located in the Internet space. In this case, there is an opportunity to use the potential of web resources to the maximum: after all, you can bring the site user to a whole selection of advertising offers, at least one of which will interest him.