wanting to download materials

[robiulhasan]

When creating a BtoB website, it is important to consider a design that is in line with the user's purpose.

Users of BtoB sites visit the site with a clear purpose, such as
or see case studies . It is important to note that unlike BtoC sites, users are not visiting in search of dynamic designs or flashy effects. Therefore , for BtoB sites, it is important to be aware of usability-oriented site design that number data allows users to quickly reach the required content, rather than flashy designs or elaborate animations. Keep the design to a minimum and consider a guide design that allows users to quickly reach the desired content.



4. Well-placed calls to action


A call to action (CTA) is a behavioral guide that a company wants to encourage site visitors to take. In many cases, it is displayed on a button or link with phrases such as "Request materials" or "Contact us". In

order to improve conversion acquisition, consider the appropriate placement and design of the CTA from the perspective of the site visitor.

Specific locations for placing CTAs include :
・First view on the top page
・Global navigation
・Finish reading the content . Global navigation is a guide link that is installed in common on all pages of a website. By considering the flow of the user's eyes and where it will naturally be noticeable, you can place the CTA in a way that is easy for users to notice. It is also important to narrow down the actions you want to encourage visitors to as much as possible. If there are too many CTA buttons, users may be confused about which to choose and may ultimately give up on the choice. There may be many actions you want to encourage users to take, such as "Inquiries", "Download materials", and "Transition to service pages", but decide on your priorities and try to place the CTA buttons in a way that is easy for users to choose.

5. You can clearly visualize the service and how it is different from other companies.