Database Marketing: Database marketing australia email list free download is often an overlooked source for quality leads. You have a pool of patients who already know and trust you that will need new hearing technology as their hearing loss journey evolves. 45% of hearing aid wearers buy their next set from a different provider, so why not do what you can to make sure those patients are returning to you? CQ works with practices to ensure that together, you don’t let those patients go somewhere else. You can capitalize on your database and put protocols in place to ensure that these leads continue to use you for their hearing healthcare.
To really succeed and take full advantage of these strategies, rely on your CQ Account Manager. Working closely with them will help you clearly understand what your overall goal is and how to get there. CQ helps you develop both a strategic business plan and a marketing plan, and while they do go hand in hand, there are ways to capitalize on your strategies outside of your marketing plan. There are things you can do internally to wrap around the patient experience from beginning to end. Are you providing a great experience from the time they look at our website, to picking up the phone and scheduling an appointment, then to walking in the door and meeting the front office staff? Is someone reaching out to follow up after the appointment? Are you doing the best you can to differentiate yourself from the competition? There are a lot of ways you can drive quality leads that don’t have to do with the marketing plan. These standards that really focus on the basics are included in CQ’s All the Right Things operating model. Practices that drive quality leads outside of their marketing spend and succeed at delivering these behaviors tend to do those better than other practices in their market.
e tool you use the most is the best tool to track your patient leads – your practice management software. Proper tracking in your management software starts with staff training and ensuring the front office is asking the right questions in the right way. You want to find out information like how the patient heard about your practice. Maybe it wasn’t just Google. Maybe they searched for your website after receiving a direct mail piece. In that case, you wouldn’t want to list the true referral source as “website” or “search engine.”
In addition to entering the necessary information correctly, make sure your practice management system is set up right. Primary and secondary referral sources need to be established correctly so that when you run a report, it isn’t just unusable data. When set up and entered appropriately, you can see where the bulk of your leads are coming from and follow them to determine who is a regular lead and who is a quality lead that may end up purchasing a hearing aid device – the primary driver of revenue for most hearing healthcare practices.