Proper lighting – the product

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If possible, we should create eye-catching installations with innovative and surprising solutions. The stand must be in line with the company's image. The stand we present at the fair must be unique , one of a kind. It should attract attention with its appearance and encourage people to familiarize themselves with the company's offer. Our stand must be noticeable even from a distance to attract the attention of many people participating in the fair. Competitive prices alone are not enough, because customers will not learn about them if they pass by our exhibition without paying the slightest attention to it.

3. Remember about technical facilities
It is not only important to encourage the customer to familiarize themselves with the company's offer. It is also important how we will serve them. Pay attention to such issues as:

Proper lighting – the product must be well displayed, and whatsapp number philippines good lighting will definitely help with this.
The opportunity to learn about the entire company offer – promotional leaflets, catalogues, and folders will help here.
Possibility of paying by card – this convenience is now practically everywhere.
Fire safety – it is also worth taking care of the customer’s safety so that they feel safe.



4. Be moderate
When designing your stand for trade fairs, remember moderation. Pay attention to the colors and structure of the structure. It is not worth overdoing it with the number of attractions that could distract a potential customer from the services or products we offer. The colors at the stand should attract, not discourage the customer. Let's focus primarily on simplicity and good play of light.Participation in fairs, as well as other events of this type, has a significant impact on the promotion of the company and its services or products. The way in which they are presented is extremely important, because the most important thing is to attract potential customers. The trade fair stand must be, above all, aesthetic and encourage people to get to know the company's offer better. Remember that the first impression is the most important. Trade fair stands must therefore be properly designed. There are important and more important things, let's focus on the three most important features of a properly thought-out trade fair stand, which we will present to you in the following article.