The best campus ambassador programs hire the “poster child

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5. Hire the right campus ambassadors (CAs). of its target audience to represent the company on campus. If possible, use past interns or co-op students. They have worked at your company so they better understand your culture and will provide a more authentic representation of your company. And because they’re speaking from experience, they will also be more convincing to prospects.

If you don’t have a recent graduate hiring program and need to start from scratch building your connections, target high-profile students in specific on-campus organizations to help you recruit the right CAs for your company.


6. Train, train and train. Bring all of your CAs to your corporate office and officially kick off the program with an organized training curriculum. Train them on your company culture, key performance indicators (KPIs) and direct recruiting tactics.


7. Mentor and provide feedback. Don’t train your campus ambassadors then let them uganda phone number library loose without touching base regularly. A weekly check-in call with a manager allows you to talk through any potential challenges before they become a bigger issue. It’s beneficial for campus ambassador manager to get to campus and work with the CAs regularly. It helps your team gain a better understanding of the trends on campus.


8. Reward results. The mistake that many companies make is to let last summer’s interns or co-op students run around campus with branded gear and hope they market opportunities at their company. Build an incentive-based program that encourages and rewards productivity. Maybe the CA with the most monthly applications collected wins an iPad or the CA with the most quarterly hires wins a trip for two. Get creative! These rewards will certainly motivate your CAs.


Your investment in a campus ambassador program will pay off with the gain of quality interns and recent graduate hires. Continuously improve and grow your program each year to increase brand recognition and attract eager students and top-notch entry-level employees.