How Did It Impact the Company

[DonalCerry]

There are some benefits of your solution that you won’t be able to quantify. If your solution reduces stress, increases morale, boosts collaboration, etc., it can be hard to collect data that proves how your solution affected those areas. To account for that, an impact section should include a testimonial from your customer about how your solution made their life better.

“The whole idea of your brand is to build a connection with people using it. Impact is a way to actually illustrate that,” Guido says.

When your prospect hears directly from a peer hong kong cell phone number data how your product made their life easier, it instills trust that your company can actually help them. Ending with a quote that sums up your customer’s success with your offering also concludes the case study nicely.

What do infomercials, billboards, blog posts and whitepapers have in common? They’re all forms of content marketing.

“Content marketing is designed to educate your audience about the topic they’re trying to better understand so that they can make an informed decision,” says New Breed’s Head of Demand Generation, Guido Bartolacci.

Individual pieces of content can focus on informing, persuading or entertaining, but overall, any content marketing asset needs to effectively convey its intended message in the amount of time you have the audience’s attention.

Ideally by doing this, you’ll gain more of your audience’s attention with every subsequent interaction so each time they engage with your content, you have longer to make an impression.