Beyond the economic benefits generated by an influencer campaign, it is also its impact on customer loyalty that must be taken into account: according to Rakuten, more than 61% of consumers interact with an influencer at least once a day and more than 80% of consumers have already made a purchase following a recommendation from an influencer.
Twitter even goes so far as to claim that its users trust influencers almost as much as their close friends .
Today, retailers and marketers are jumping on the bandwagon and reaping the rewards of their success by partnering with micro and macro influencers. But finding the right influencers and partnering with them can be a tricky process.
Knowing how to spot influencers who align with your brand requires understanding the type of campaign you want to run, understanding the value influencers bring to each social media platform, and determining germany whatsapp number whether or not an influencer aligns with your brand, products, and values.
We've put together a comprehensive guide to help you build your next influencer campaign. Learn how to:
Planning your influencer campaign
Choosing between micro and macro influencers
Determine which social platforms to leverage
Choosing the right influencers
How to plan your influencer campaign
Before reaching out to influencers, ask yourself the following questions:
What is the goal of your influencer campaign ?
Do you want to use macro-influencers, micro-influencers, or a mix of both ?
What social media platforms does your target audience use?
How will you measure the success of your campaign?
Define the goal of your influencer campaign
First, you need to know the goal of your campaign, as this will determine the type of influencers you should approach.
If you are a new business looking to gain more visibility, you can run, for example, an awareness campaign to make your target market aware of your brand and your unique business proposition.
Rather than promoting your products and services immediately, having influencers mention your store as the hot brand of the moment can help increase awareness of your retail business.
Conversely, if you're an established brand, you can jump straight into conversion campaigns – where an influencer promotes your products in exchange for a percentage of each sale or a fixed commission per sale, for example.