eCommerce sales have doubled, from $150mm telegram database to $300mm
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To successfully build your own customer retention strategy, you need to focus on three things.
High Value Products- Customers will not come back if your product fails to deliver on its promise.
Personalized Customer Experience - Customers expect seamless, personal shopping experiences that lead them to the right purchase.
Relevant, Inspiring Offers - Many customers require outreach and nurturing relationships to get them to come back.
Barilliance partners with hundreds of e-Commerce and omnichannel stores.
We enable a complete, 360 degree view of each customer - including what products they've clicked on, which ones they've added to their cart, what emails they open and past purchases.
If you'd like to learn how we can help you multiply your customer retention rate, request a demo here.
What is cohort analysis?
Cohort analysis is a type of behavioral segmentation that groups users by one or more characteristics and tracks their behavior over time.
The most common cohort analysis groups users by acquisition date. Examples here include
Grouping users by first purchase date
Grouping users by first interaction date (from a given marketing campaign)
Or, grouping users by the first time they downloaded your eCommerce app or landed on your website.
However, you can also create customer cohorts based on behaviors taken or not taken. Examples here include visiting certain pages or opting into loyalty programs.