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In an ideal world, your data insights will bring clarity to a business issue, helping you solve the issue and plan for better decisions moving forward. But you have to drive with the right insights; if you don’t watch out, you can hit some major roadblocks in your sales and marketing strategies.

What makes an insight unreliable? Is it when your data is inaccurate numbers in korea or disorganized? Not having enough data? Bad data is only one part of the equation. In fact, one of the biggest issues is good old-fashioned human error. Your data insights are only reliable if your team knows what they are and how to work with them.

So how do you make sure your data insights won’t cause you to crash and burn? Consider this your data Driver’s Ed.

We’ll explain what a data insight is, how to spot the red flags that indicate you may be approaching the data incorrectly, and how to turn it all around so you have actionable insights.



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What are data insights?
Data insights are the understanding an individual or team gains from analyzing and interpreting data. This can be the data surrounding a particular customer base, segment, campaign, marketing channel, touchpoint, or team performance. Look for patterns and relationships among data points to form the insights that help you make strategic decisions.

What’s the difference between data and data insights?