After a customer has made their first purchase with you, it’s important that you continue to make their experience as positive as possible. After all, if you consistently provide france companies email list a positive experience, the customer is likely to stay with you for longer. So, answer the following questions:
• How do your customers feel about your business and its products?
• Is it easy for customers to place repeat orders?
• Is support available for customers who are struggling to use a product?
• Have you personalised the customer’s experience so they feel valued?
• Do you have a loyalty programme in place?
It’s difficult to inspire customer loyalty. However, if you analyse your activities at this stage of the process carefully, you can improve the chance that your customers will return for repeat purchases and tell their family and friends about their positive experiences. To analyse the advocacy stage of the customer lifecycle, answer the following questions:
• Have you included social media follow buttons on your site?
• Do your social profiles interact with customers and leads?
• Do your current customers receive perks and benefits?
• Do you have a referral programme in place?
• Do you have the right communications in place to communicate with customers about their benefits and loyalty points?
Conducting a customer lifecycle analysis with Apteco
Conducting a customer lifecycle analysis is a vital step if you want to improve your customer retention rates. However, if conducted manually, the process can be incredibly time-consuming. It can also lead to limited conclusions.