Create content around primary and secondary keywords
Posted: Sun Feb 02, 2025 4:16 am
Blogs are, overall, one of the most popular forms of content marketing. Not only do they allow you to build a real connection with your customer and demonstrate your knowledge on a given topic, but they also stick around in the SERPs for a long time (if you play your cards right). Blogs offer you several ways to gain exposure for your business, including collecting inbound links and feeding social media platforms.
Newsletters
Print and digital newsletters serve as a regular reminder that your business is still around and that you’re not just another font of knowledge. After all, why would anyone bother to do a ton of research on a topic when south africa telegram number database they know they can count on you to provide everything they need in a neatly packaged package? Whether you’re offering a service or a product, well-designed and executed newsletters are a highly effective way to stay top-of-mind (and not disappear from the inbox).
Videos
Videos can garner a lot of attention in a short amount of time, but their usefulness will largely depend on your audience and the topic at hand. Some people hate video content, either because they tend to surf the internet from work or because they simply hate the noise coming from their phone. Others love video content and demand it. In other words, you can think of it as a middle ground between two extremes. If your brand is well-served by video, use it liberally, but be sure to provide captions and a summary so people can fully appreciate the glory of your video content no matter where they are. Transcripts can also help some users.
Newsletters
Print and digital newsletters serve as a regular reminder that your business is still around and that you’re not just another font of knowledge. After all, why would anyone bother to do a ton of research on a topic when south africa telegram number database they know they can count on you to provide everything they need in a neatly packaged package? Whether you’re offering a service or a product, well-designed and executed newsletters are a highly effective way to stay top-of-mind (and not disappear from the inbox).
Videos
Videos can garner a lot of attention in a short amount of time, but their usefulness will largely depend on your audience and the topic at hand. Some people hate video content, either because they tend to surf the internet from work or because they simply hate the noise coming from their phone. Others love video content and demand it. In other words, you can think of it as a middle ground between two extremes. If your brand is well-served by video, use it liberally, but be sure to provide captions and a summary so people can fully appreciate the glory of your video content no matter where they are. Transcripts can also help some users.