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Is email marketing a very important part of your marketing strategy? Then you shouldn't miss out on the upcoming email marketing trends for 2025. In order to continue to maintain good results in your email marketing strategy or to finally give it the push it needs, it is very important that you stay up to date with the latest trends in digital marketing .
In this article we have compiled the email marketing trends for 2025 that will be most relevant so that you don't have to look any further. Are you ready?
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
What email marketing trends will 2025 bring us? Complete guide
Hyperpersonalization with Artificial Intelligence
Simply typing in recipients' names as a hr email database way to personalize your emails will no longer be enough in 2025. It's time for you to take the plunge and use personalization tools developed with Artificial Intelligence capable of analyzing complex data and sending unique emails to each user.
Personalized discounts, product suggestions based on search history, messages that adapt to the user’s location… There are many ways in which you can hyper-personalize your email marketing strategy . So much so that this technology can help you optimize the sending times of your messages.
All of this can help you achieve higher click-through rates in your email marketing strategies, and tools like Braze can help you implement this trend.
Don't forget to keep an eye on mobile devices
A mobile-first approach should continue to be a part of your email marketing strategy, as most emails are read on these devices. Therefore, when designing your emails, keep in mind how they will be viewed on smartphones. In fact, our advice would be to prioritize this.
In this sense, it will continue to be important to optimize images so that they load quickly without sacrificing quality, as well as ensuring that the font is large enough so that users do not need to zoom in and feel comfortable reading your email.