Digital marketing strategy – which ones to use to generate results?
Posted: Mon Dec 23, 2024 5:09 am
To start this conversation, it is essential to make it clear that no marketing will bring results if your product or service is not good. Now, assuming that we have a quality product or service, let's get to the "details" that will actually be the great turning point in your success: integrated strategic communication!
In the “BA BA” of digital marketing, the most basic principle has always been to distribute your content on the right channel, promoting your product or service on the network where your persona is in order to establish relationships and generate value. This concept is still valid, but for this to bring you results, it is essential to base your actions on research and testing. Yes, we are in a very unique moment where everything we knew about communication and marketing is being tested; after all, from small businesses to large corporations, the challenge that the new political, economic and consumer behavior scenario presents to everyone, as a result of the impact of external factors, is impossible to ignore.
Attention! A good marketing strategy has consumer behavior whatsapp names as its main pillar, and due to the current crisis, consumers are increasingly moving online. Many studies indicate that this relationship with digital has been growing and the trend is that it will continue even after all this is over.
How to invest in Digital Marketing in a time of crisis?
To maintain your revenue, it is essential to retain your customer base. Generate value! Be everywhere you can and where it makes sense, according to the research done in your strategic planning. “I’m small, I don’t have the money to do research”. Use your creativity! We’ll give you some tips in the following lines…
Investing is more than just money. Knowing where to invest your energy and time makes a difference. Take courses; there are many free online courses that can help you at this time.
There are channels where paid media is essential, while in others you can act organically. Doing both simultaneously is ideal for working on your digital presence in a balanced way. If you don't have the means for paid media right now, start with organic media. But start!
“Investing in digital marketing is worth it.” If before this statement was already something concrete and indisputable when it came to generating results , now it is even more so! The difference is that before, investing in digital marketing was something that differentiated companies, brands and businesses; today, it is a real necessity .
Investing in digital marketing, especially in times of acute crisis like the one we are currently experiencing, is the alternative for the survival of your business. Many people believe in “no results” because if it is done without a strategy, the risk of it not bringing results is actually greater. That is why the answer at the beginning of the text is “yes and no”. Does it bring results? If it is done correctly, yes. If it is done without a strategy, no!
In the current situation, businesses that had no digital presence will certainly face more difficulties, but they need to start, albeit cautiously. Advertising on social media is not the way to go. We will explain why and how this action is valid, within a strategy.
Digital Marketing – B2B & B2C
From a communication perspective, this difference exists in strategy, channels, tone of voice, etc. But in business, it doesn't matter whether it's B2B or B2C. Every business needs communication and marketing. In other words, what changes is the type of communication. If before you held an in-person event, now you'll organize an event on digital platforms and look for ways to add value.
The difference in digital marketing is having a presence that generates value. In other words, a presence based solely on paid ads does not give a company credibility . On the other hand, communication based exclusively on organic reach may not bring the results your business needs to stay alive, now! Balance things out. How? With strategy!
Deliver value. What do you mean? Like this:
If you are an accounting firm, create free content that answers your clients' questions without necessarily asking for their email address in return.
Let's say your business is a bakery. Post recipes that people can make at home. Just post them.
But if your business is a toy store, you can give suggestions on what to do with the child during quarantine, whether it's giving ideas for a game or teaching how to make a toy out of scrap materials.
A beauty salon can create content with tips on products that are partners with the salon or even record a video on how to “do your eyebrows” using adhesive tape to mark where to remove the eyebrows and avoid leaving gaps.
The hotel sector, which is very affected, can create content about the relationship between “sleep and pillows” and make people visit their website and see that they have a promotion for those who book now for their next vacation, with special conditions in case of cancellation.
A company that sells industrial products can make digital content available, such as an interactive manual for one of its products or publicize the hygiene and health protocols that are being put into practice within its company.
In addition to delivery, the restaurant can stand out and hold a virtual workshop to teach how to make the “house dish”. In other words, it is not a live event, it is a different “product” because it is interactive and targeted, with a specific number of people to participate; this way, the chef will be able to serve and answer questions.
In the “BA BA” of digital marketing, the most basic principle has always been to distribute your content on the right channel, promoting your product or service on the network where your persona is in order to establish relationships and generate value. This concept is still valid, but for this to bring you results, it is essential to base your actions on research and testing. Yes, we are in a very unique moment where everything we knew about communication and marketing is being tested; after all, from small businesses to large corporations, the challenge that the new political, economic and consumer behavior scenario presents to everyone, as a result of the impact of external factors, is impossible to ignore.
Attention! A good marketing strategy has consumer behavior whatsapp names as its main pillar, and due to the current crisis, consumers are increasingly moving online. Many studies indicate that this relationship with digital has been growing and the trend is that it will continue even after all this is over.
How to invest in Digital Marketing in a time of crisis?
To maintain your revenue, it is essential to retain your customer base. Generate value! Be everywhere you can and where it makes sense, according to the research done in your strategic planning. “I’m small, I don’t have the money to do research”. Use your creativity! We’ll give you some tips in the following lines…
Investing is more than just money. Knowing where to invest your energy and time makes a difference. Take courses; there are many free online courses that can help you at this time.
There are channels where paid media is essential, while in others you can act organically. Doing both simultaneously is ideal for working on your digital presence in a balanced way. If you don't have the means for paid media right now, start with organic media. But start!
“Investing in digital marketing is worth it.” If before this statement was already something concrete and indisputable when it came to generating results , now it is even more so! The difference is that before, investing in digital marketing was something that differentiated companies, brands and businesses; today, it is a real necessity .
Investing in digital marketing, especially in times of acute crisis like the one we are currently experiencing, is the alternative for the survival of your business. Many people believe in “no results” because if it is done without a strategy, the risk of it not bringing results is actually greater. That is why the answer at the beginning of the text is “yes and no”. Does it bring results? If it is done correctly, yes. If it is done without a strategy, no!
In the current situation, businesses that had no digital presence will certainly face more difficulties, but they need to start, albeit cautiously. Advertising on social media is not the way to go. We will explain why and how this action is valid, within a strategy.
Digital Marketing – B2B & B2C
From a communication perspective, this difference exists in strategy, channels, tone of voice, etc. But in business, it doesn't matter whether it's B2B or B2C. Every business needs communication and marketing. In other words, what changes is the type of communication. If before you held an in-person event, now you'll organize an event on digital platforms and look for ways to add value.
The difference in digital marketing is having a presence that generates value. In other words, a presence based solely on paid ads does not give a company credibility . On the other hand, communication based exclusively on organic reach may not bring the results your business needs to stay alive, now! Balance things out. How? With strategy!
Deliver value. What do you mean? Like this:
If you are an accounting firm, create free content that answers your clients' questions without necessarily asking for their email address in return.
Let's say your business is a bakery. Post recipes that people can make at home. Just post them.
But if your business is a toy store, you can give suggestions on what to do with the child during quarantine, whether it's giving ideas for a game or teaching how to make a toy out of scrap materials.
A beauty salon can create content with tips on products that are partners with the salon or even record a video on how to “do your eyebrows” using adhesive tape to mark where to remove the eyebrows and avoid leaving gaps.
The hotel sector, which is very affected, can create content about the relationship between “sleep and pillows” and make people visit their website and see that they have a promotion for those who book now for their next vacation, with special conditions in case of cancellation.
A company that sells industrial products can make digital content available, such as an interactive manual for one of its products or publicize the hygiene and health protocols that are being put into practice within its company.
In addition to delivery, the restaurant can stand out and hold a virtual workshop to teach how to make the “house dish”. In other words, it is not a live event, it is a different “product” because it is interactive and targeted, with a specific number of people to participate; this way, the chef will be able to serve and answer questions.