3 secrets to good visuals in digital marketing
Posted: Mon Dec 23, 2024 5:45 am
Fast content consumption is what today's user wants because their time is limited and their attention span is short. If you do business online, you'll want to convey information as efficiently as possible . Visual content is the way to achieve that. Here's how to do it better.
good visual
1. Him
There is a right time for everything , including photography/graphics. With that in mind, a photo of a famous athlete you are congratulating on a victory will not be useful 3 days after the happy event.
The main purpose of visual content is to draw attention and evoke emotion , but not at any cost. Try to avoid images of cute baby animals and children if they are out of context , although they would certainly provoke reactions.
good visual exampleSource: Instagram
Keep your target audience in mind – if you are operating in whatsapp number a market of a nation that has strong traditions , customs and beliefs , do not show any obvious representative of another culture in your photos. This also applies to the colors in the photos, the model's clothing if any, the makeup styles and the like. Simply put – do not show what is not there. This is a surefire way for your target audience not to identify with your brand.
2. Design
It goes hand in hand with the theme . If the basis of your visual is photography, try to make it clear , sharp , of the best quality and resolution, and post -processed (effects, colors, contrast, color saturation). If you don't have photos that were made specifically for your business, but still want this kind of material, you can find it on sites like Pexels or Pixabay . From these sites you can download high-quality photos or illustrations for free , which are free of copyright.
pexels
You've decided on graphics ? Great! All you have to do is make sure the colors and shapes are in line with your brand .
Note: If you are working with someone else's photos, be sure to cite the source or author , so as not to infringe on someone 's copyright . If you are using your own photos, put a watermark on them , to indicate that they are your property.
3. Call to action
Although the most important message in visual content is the image, sometimes you can use a little text to help you with that. Here we don't mean the text that goes with the image, but the text that goes over the visual or some part of it.
If you decide to spice up your visual post or ad via digital channels with a little text, think carefully about what it will be. Keep some short and some call to action . Study the rules of copywriting and use them. If a photo is what your potential customer sees when they first meet your brand, then they will definitely remember it and what is written on it.
Tools that may be useful to you
To make your graphic solutions and photos look professional and usable, you can also use auxiliary tools . Here are some of them:
Facebook Overlay Tool – Facebook has officially removed the 20% text-over-photo rule. However, if you have text over a photo in a post you want to promote, Facebook will reduce the reach of that ad. Check to see if the amount of text is below 20% with this tool.
good visual
1. Him
There is a right time for everything , including photography/graphics. With that in mind, a photo of a famous athlete you are congratulating on a victory will not be useful 3 days after the happy event.
The main purpose of visual content is to draw attention and evoke emotion , but not at any cost. Try to avoid images of cute baby animals and children if they are out of context , although they would certainly provoke reactions.
good visual exampleSource: Instagram
Keep your target audience in mind – if you are operating in whatsapp number a market of a nation that has strong traditions , customs and beliefs , do not show any obvious representative of another culture in your photos. This also applies to the colors in the photos, the model's clothing if any, the makeup styles and the like. Simply put – do not show what is not there. This is a surefire way for your target audience not to identify with your brand.
2. Design
It goes hand in hand with the theme . If the basis of your visual is photography, try to make it clear , sharp , of the best quality and resolution, and post -processed (effects, colors, contrast, color saturation). If you don't have photos that were made specifically for your business, but still want this kind of material, you can find it on sites like Pexels or Pixabay . From these sites you can download high-quality photos or illustrations for free , which are free of copyright.
pexels
You've decided on graphics ? Great! All you have to do is make sure the colors and shapes are in line with your brand .
Note: If you are working with someone else's photos, be sure to cite the source or author , so as not to infringe on someone 's copyright . If you are using your own photos, put a watermark on them , to indicate that they are your property.
3. Call to action
Although the most important message in visual content is the image, sometimes you can use a little text to help you with that. Here we don't mean the text that goes with the image, but the text that goes over the visual or some part of it.
If you decide to spice up your visual post or ad via digital channels with a little text, think carefully about what it will be. Keep some short and some call to action . Study the rules of copywriting and use them. If a photo is what your potential customer sees when they first meet your brand, then they will definitely remember it and what is written on it.
Tools that may be useful to you
To make your graphic solutions and photos look professional and usable, you can also use auxiliary tools . Here are some of them:
Facebook Overlay Tool – Facebook has officially removed the 20% text-over-photo rule. However, if you have text over a photo in a post you want to promote, Facebook will reduce the reach of that ad. Check to see if the amount of text is below 20% with this tool.