In 7 Steps to an Online Marketing Strategy

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Goal, strategy, (no) plan – a clarification of terms
Just because you have a goal doesn't mean you know how to achieve it most efficiently.

To understand the terms strategy, plan and goal as simply as possible, you only need to look at a successful sports team: If you want to be one of the top players, then just wanting to win is not enough - no matter how well formulated it is. You also need a strategy : To do this, you need to know your competitors, know your own players, develop a concrete plan and communicate it to everyone in a way that is understandable and implementable. And if something unexpected happens, you should also be able to adapt your strategy. It's not much different in marketing.

Are you still aiming or are you already planning… and how does the term “strategy” fit into this?

In sports, a competent coach will help you with south africa cell phone number list your strategy – and in marketing, too, you should have someone who really knows the subject matter . So collect as much information as possible and/or get help from a marketing agency .

Find out how you should define your goal and your marketing strategy and what you should consider when developing a plan in our seven steps for a successful strategy!

If you want to know how to effectively advertise your company with a long-term digital marketing strategy and keep an overview, I have put together 7 to-dos . You should consider these different steps when creating an advertising concept. Of course, they do not replace the know-how of marketing experts or agencies, but they are a good guide that will ensure nothing stands in the way of a solid online marketing strategy .