Use direct messages

[robiulhasan]

Here are a few trends in 2023 to keep an eye on to optimize your ABM strategies and campaigns.

Direct messaging is a great way to answer customer queries or provide the first contact for a prospect or customer. Apps like WhatsApp are rising in popularity for this purpose and with over 2 billion users, it has a big customer base while chatbots are very useful to drive engagement on a website.

Using a messaging service offers your company and sellers an easy and effective channel to make contact and should be advertised as a way to get in touch. It also ensures privacy and can be used to nurture prospects with the goal of progressing to face-to-face contact if there’s a deal to be done.

Treat social media as search engines
As social media platforms become more sophisticated an cell phone number lists d targeted, these channels offer a great way to find people online.

For example, LinkedIn’s Sales Navigator provides lead and company searches, account recommendations, updates to job changes and targets and company news alerts. You can also use the search function on Facebook or Instagram to find people.

Information you find on social feeds can also be used to pitch to a prospect or re-engage based on a post such as a company restructuring or new branch opening.