When to pay a Digital Influencer?

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Most of the time, you don’t need to pay an influencer. Samples of the product you’re asking them to promote, discounts, or free services are usually enough.

Where this changes and becomes a more expensive strategy is when you choose who the influencer is.

The bigger the influencer, the more they will want.

If you're looking for that kind of Kardashian exposure, you're going to have to open your wallet. And your credit card. And possibly your house.

Digital Influencers that cost a lot
If you're a brand, or company that has goals like Kardashian -type exposure and the budget to match, then by all means, reach out to your lawyers and start preparing contracts for when you block these influencers.

Make sure your contracts clearly state the expectations of korea telegram data influencer. If you want them to perform the content before publishing it, specify that in the contract. If you want the influencer to only promote your plumbing pipes and not work with other plumbing companies, specify that in the contract.

Low or zero cost Digital Influencers
For the rest of us, focus on the “free” influencers. These are people who are already investing a lot of their own time promoting your brand because they love your product or love what you do.

See what kind of mentions your brand/business is attracting online and follow the conversation. You’ll quickly find out who’s talking about you the most.

Then, look at this person’s followers. If they have a healthy following, see if they would be interested in partnering with you on an influencer campaign.

Don’t stop reading, I know there are those moments when you might be rolling your eyes screaming: “ NOBODY MENTIONS MY BRAND! ”

Don't worry. I have a solution for you too.

Look at your big competitors. Think about the Red Bulls and Coca-Colas of your industry.

See what kind of mentions they’re getting and from whom. Reach out to these influencers and walk away.

You never know who will say yes unless you ask.

Plus, they may not want it as much as you think or even be willing to promote for free after learning more about you and your business.

Sprout Social revealed in a survey that 74% of consumers rely on their social networks to guide their purchasing decisions .

“ The most effective platforms in terms of mobilizing consumers to talk about products are Facebook, with 86%, followed by Twitter, with 65%, blogs and reviews are tied at 55% and videos, at 50%.

Not only should you have a social presence on these platforms, but you should make sure to closely monitor mentions of your brand or products. ”

That's why your company needs to be prepared and geared towards the “new” consumer, who will search for information on the internet and needs to find it on reliable and influential channels.

An increasing number of people turn to digital influencers when making purchasing and service decisions, above any advertising.

It is essential that a company knows how to use the credibility and reputation of internet channels to its advantage.

I want to use influencer marketing for my business and I need help!
If you understand that you don't necessarily need to spend a kidney to do influencer marketing for your business and want to invest in this type of marketing, fill out the form below and we will help you.