Inbound Marketing: is it worth investing?
Posted: Sat Feb 22, 2025 9:15 am
It is important to understand the difference between Inbound Marketing and digital marketing. Digital marketing is any marketing strategy carried out in the digital environment. Inbound is one of the methodologies within digital marketing, which involves marketing to attract and engage with customers and potential customers.”
Merlim Malacoski, Inbound Marketing project coordinator at Vocali
In addition to the lack of clarity between what digital marketing and Inbound Marketing are, many managers still have doubts regarding the benefits of inbound marketing for their type of business. In addition, there is a concern about how long it will take for the results of the actions to be perceived in the company's routine.
To clarify these and other questions on the subject, we spoke with Merlim Malacoski, Inbound Marketing project coordinator at Vocali. She participated in the episode Inbound Marketing: Is it worth investing? of our podcast Falando bem, que mal tem.
But, after all, what is Inbound Marketing?
The methodology is based on the creation of quality materials kuwait telegram data to answer questions and alleviate the “pains” of the public. It is an organic process, focused on building authority and positioning a brand. In practical terms, the company does not necessarily talk about its products and/or services, but offers relevant content to help the public in the purchasing process.
Does Inbound Marketing work for all types of companies?
It is important to note that Inbound Marketing can be used by businesses of different sizes and segments. What changes are the strategies and the way in which these actions are carried out. One of the main advantages that managers have noticed is that this communication service has more affordable costs when compared to Outbound Marketing, for example.
B2B , SaaS (Software as a Service) and technology companies usually benefit more from hiring the service. Unlike other businesses that are already recognized, these companies need to present their products and/or services to customers and potential customers. Therefore, inbound becomes a viable strategy for educating the market.
Read more:
Inbound Marketing for Fintechs: Challenges and Benefits for Financial Startups
Does inbound marketing work for niche markets? Find out the answer!
How long does it take to see results?
Building digital authority doesn't happen overnight. It's necessary to be patient and build a relationship with your audience so that the consequences of your actions can be seen. In practice, Inbound Marketing requires medium to long-term work, but it usually has more lasting results.
For example, up-to-date, well-written content that follows good SEO practices tends to rank higher in Google's organic rankings. This means that even if the blog post was produced some time ago, a company can reap the benefits of this strategy for a long time.
Listen to the full episode
Access your favorite streaming platform and listen to the episode Inbound Marketing: Is it worth investing? from the podcast Falando bem, que mal tem.
Merlim Malacoski, Inbound Marketing project coordinator at Vocali
In addition to the lack of clarity between what digital marketing and Inbound Marketing are, many managers still have doubts regarding the benefits of inbound marketing for their type of business. In addition, there is a concern about how long it will take for the results of the actions to be perceived in the company's routine.
To clarify these and other questions on the subject, we spoke with Merlim Malacoski, Inbound Marketing project coordinator at Vocali. She participated in the episode Inbound Marketing: Is it worth investing? of our podcast Falando bem, que mal tem.
But, after all, what is Inbound Marketing?
The methodology is based on the creation of quality materials kuwait telegram data to answer questions and alleviate the “pains” of the public. It is an organic process, focused on building authority and positioning a brand. In practical terms, the company does not necessarily talk about its products and/or services, but offers relevant content to help the public in the purchasing process.
Does Inbound Marketing work for all types of companies?
It is important to note that Inbound Marketing can be used by businesses of different sizes and segments. What changes are the strategies and the way in which these actions are carried out. One of the main advantages that managers have noticed is that this communication service has more affordable costs when compared to Outbound Marketing, for example.
B2B , SaaS (Software as a Service) and technology companies usually benefit more from hiring the service. Unlike other businesses that are already recognized, these companies need to present their products and/or services to customers and potential customers. Therefore, inbound becomes a viable strategy for educating the market.
Read more:
Inbound Marketing for Fintechs: Challenges and Benefits for Financial Startups
Does inbound marketing work for niche markets? Find out the answer!
How long does it take to see results?
Building digital authority doesn't happen overnight. It's necessary to be patient and build a relationship with your audience so that the consequences of your actions can be seen. In practice, Inbound Marketing requires medium to long-term work, but it usually has more lasting results.
For example, up-to-date, well-written content that follows good SEO practices tends to rank higher in Google's organic rankings. This means that even if the blog post was produced some time ago, a company can reap the benefits of this strategy for a long time.
Listen to the full episode
Access your favorite streaming platform and listen to the episode Inbound Marketing: Is it worth investing? from the podcast Falando bem, que mal tem.