What is link baiting? This effective technique consists of attracting users by creating high-quality content. In order to get the same readers to spread the information through links on their social networks or blogs. Link baiting is one of the most effective web positioning strategies.
Recommendations for proper link baiting
Social Networks: Use different social networks such as Facebook, Twitter, Google Plus and Instagram, so that your content reaches the largest number of users.
Free Content: Offer your followers free ebooks, templates, videos, tutorials, and resources in exchange for social shares. This way, word of mouth will benefit you by taking your posts to general managers mailing list unexpected places and thus increasing your number of followers and browsers.
Forums, RSS, Websites: don't forget to share your content on industry forums, news aggregators, collective websites, etc. Many users share content from these types of platforms on their social networks.
Exclusives: Get ahead of the competition and publish quality content about a recent event or a topic that hasn't been discussed on the Internet yet. Users will flock to your post because it's the most up-to-date.
Blog Mentions: Make compilations and lists of the best blogs and websites in your sector and notify them through your social networks so they can share content.
Bloggers: Contact influencers to send them your quality content. If they consider it appropriate, they can share it and it will reach a good part of their users.
Content is king when it comes to SEO. The secret to ranking your website is by publishing articles, infographics, videos and other information that is relevant to your sector. Google likes specialists and it is a proven fact that if you do a good job the search engine giant will reward you by appearing on the first page.
Create a content strategy that includes link baiting and you will see how your browsing figures will skyrocket. There is nothing more satisfying than appearing on the first page after having done a quality job.
Always think about users, what they are looking for, the latest trends and the type of content they need. Put yourself in the Internet user's shoes and Google will reward you by ranking you.