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What does long tail mean?

Posted: Mon Dec 23, 2024 7:06 am
by asimd23
In Spanish, the term long tail is a statistical term that refers to the distribution of a population.
In other words, there is a huge new market that is the sum of an infinite number of niches that have become commercially viable thanks to new technologies. This is the “long tail”: the head of the market would be mass consumption products and the “tail” would be specialized niches with low volume but whose sum represents an economic figure of enormous magnitude .

In the world of blogs and websites, the rules of the Long Tail apply exactly the same , whether you are trying to sell or simply to attract readers. Now look again at the header image of this georgia business email list post and you will see how it is the idea of ​​the long tail applied to searches.
As we can see, the concept of the Long Tail is vital for any blogger and SEO specialist, and that is why we know how important it is for you to increase your visits and sales in a market that is becoming a potential and competitive place every day. I think that in this post you can also see quite well that to be successful or, at least, achieve it in a reasonable time, you need something more than good content . The advantage of a blogger who knows how to take advantage of the Long Tail of searches in his niche compared to another who has no idea about SEO is very great .

That's where his important contribution to your blog comes from.
As we have seen, the long tail can make the difference between your business being a huge success or failing to take off. Let's imagine that you manage to position the Keywords you have chosen very well; if you don't take care of your long tail, you are losing most of the traffic you could generate.
In short, the long tail usually gives us less vague terms that have a better conversion, which added to its enormous volume, helps us succeed with a blog, an e-commerce, or a page with a large number of pages. Consider the advantageous results that will be given to you if you master the Long Tail!

The long tail is a form of statistical distribution that represents the behavior of many areas of online marketing.

And, it is essential to understand it to explain the success of companies like Amazon or Netflix . In addition, it is important to understand how e-commerce or web traffic works.
An example , we have a long-tail business model that consists of selling smaller quantities of more products . What is sought in this type of business is to have a very wide variety of products of which you sell small quantities. That sum of a few sales of many products can exceed the income of the traditional sale of a few products in large quantities. Very useful today.