Bonus: Branded Content Example

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The author highlights the use that the public makes of search engines and social networks to find the information and news they need. A must in the digital age.

 
There are many examples of branded content used by large companies such as Red Bull, Coca Cola or Kit Kat.

They all have in common that they were strategies designed to awaken feelings in users, providing experiences and impact.

In this article we leave you a recent example of the fashion brand H&M for the upcoming Christmas season.

There are several things to highlight about this video: the first is the presence of a super-famous director (Wes Anderson) and actor (Adrien Brody).

The second thing I would say is the way they tell the story without new opportunity mailing list making it obvious that it is an H&M piece. In fact, it is not until the end of the video that you see the brand's logo.

The third, of course, is the emotionality with which they know how to take advantage of what is, for many, the most beautiful season of the year and create a connection.

More Branded Content, Please
We know that it is not easy to design branded content that really reaches the hearts of our clients. It takes many hours of getting to know our users, studying them, thinking of creative and relevant ideas that make us stand out from the rest of the options on the market.

But we also promise that it will be worth it. Creating connections with our readers will always pay off, remember that marketing today is about creating relationships between brands and customers.

Conclusion

Branded content is a strategy that aims   to generate a long-term relationship between the brand and its customers, through the creation and dissemination of content where the product is not the protagonist, it takes a backseat. In other words, it is about creating content based on the product, but without talking about the brand.

Valuable content is crucial for your branded content strategy to be successful. I suggest you create content that makes clear the benefits of your product or service and stimulates the loyalty of your consumers.

If you have already implemented your own branded content strategies or campaigns , let us know in the comments. Otherwise, we invite you to do so and tell us how it goes.