Increase your ad quality score
Posted: Mon Dec 23, 2024 7:52 am
After you have placed an ad in Yandex.Direct, the "Account Quality Assessment" tool appears in your account. This rating demonstrates the degree to which the ad content matches the information on the site.
Experts have found that the higher the handphone number singapore account quality rating, the less you have to pay per click. For example, the cost of a click on an ad with a rating of 9 will be three times less than a call to action with a rating of 3.
Therefore, by increasing the account quality score, you will be able to reduce your marketing budget and have more opportunities to convert customers.
But how can you improve your rating?
According to experts, the following factors influence the assessment of the account quality: landing page, CTR and ad compliance with keywords. Work on improving these factors.
Work through top queries
Efforts aimed at increasing customer conversion through Yandex.Direct tools may lead to difficulties with targeting. Effective advertising, from Yandex's point of view, should address the needs of resource visitors.
Processing top queries
In other words, to get the results you want from your ad, you need to figure out how you're going to serve your ad based on what your customers want: to learn more about a product, to check out the price, or to buy it. And one of the main indicators of user desire is keyword searches - often a customer is looking for a specific brand they've heard of before.
How will this improve the result?
By using the competitor targeting strategy, you can customize your ads to get conversions for keywords from your competitors.
Experts have found that the higher the handphone number singapore account quality rating, the less you have to pay per click. For example, the cost of a click on an ad with a rating of 9 will be three times less than a call to action with a rating of 3.
Therefore, by increasing the account quality score, you will be able to reduce your marketing budget and have more opportunities to convert customers.
But how can you improve your rating?
According to experts, the following factors influence the assessment of the account quality: landing page, CTR and ad compliance with keywords. Work on improving these factors.
Work through top queries
Efforts aimed at increasing customer conversion through Yandex.Direct tools may lead to difficulties with targeting. Effective advertising, from Yandex's point of view, should address the needs of resource visitors.
Processing top queries
In other words, to get the results you want from your ad, you need to figure out how you're going to serve your ad based on what your customers want: to learn more about a product, to check out the price, or to buy it. And one of the main indicators of user desire is keyword searches - often a customer is looking for a specific brand they've heard of before.
How will this improve the result?
By using the competitor targeting strategy, you can customize your ads to get conversions for keywords from your competitors.