What is a sales funnel definition

[Jahangir655]

First of all, a sales funnel is a marketing process that goes by many aliases. You'll also find it called a marketing funnel, conversion funnel, sales funnel, or even a conversion funnel. However, all these names hide the same concept: the "sales funnel."

Essentially, a sales funnel is a way to visualize the customer journey and how they move from casual visitor, or prospect, to loyal, paying customer.

But, since not all visitors end up buying your product, you automatically rcs data turkey have more potential customers at the beginning of the customer journey than paying customers at the end. It's precisely this increasingly narrow flow that suggests a funnel and gave the marketing funnel its name.

Example of the sales funnel applied to web marketing
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So, the sales funnel is a simplified representation of how people buy a product, especially in B2B environments. However, it's important to keep in mind that, in reality, a sales process is never linear. One potential buyer may go straight to the bottom of the conversion funnel, while another may take a step back and pause in their purchasing process, and yet another may skip the steps and go directly from the attention stage to the purchase intent stage.