Choosing a topic for your speech

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The easiest option is to address the audience directly. Give them a choice of several topics to find out what is more interesting and important to them.

Selecting presentation material
There are 7 levels of quality of selling content:

Level 1: Maximum information about the saudi phone product - leads to a lower final conversion due to listener overload.

Level 2: A short product pitch at the end of a presentation is counterproductive because people have already tuned out by that time.

Level 3: “You will see this in the course materials” - frequent references to the product for details irritate the audience.

Level 4: Direct sales instead of content - complete lack of informational component.

Level 5: An honest approach, during which the speaker immediately addresses objections and communicates the purpose of the sale.

Level 6: Automated Sales - Each slide in the presentation leads to a specific marketing idea.

Level 7: Sales and content community.

When selecting material, you need to aim for levels 5, 6 and 7. In this case, you will get a high final conversion.

Creating the final presentation
The semantic load of any presentation is individual, but there are several key points.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Start with an introduction. Don't tell the gist of it right away: first, explain to the audience why it's important to attend all parts of the webinar. Introduce the audience to the structure of the presentation and the benefits of each stage.

Don't mislead. State from the start what the webinar will not include. For example, that the audience will not become experts in the field. Prepare for skepticism and think in advance about how you will gain the audience's trust.

Important information should be distributed evenly throughout the presentation. But save the most valuable for the end to avoid audience outflow. Use the “Skip” technique: during the webinar, share the key stages of achieving a certain goal, and save the full disclosure of the entire plan for the end.

Remember about the design: it should attract attention and not be bulky.

Prepare an incentive. Inform about special conditions (discounts or gifts) for those who purchase the product during the seminar or immediately after its completion. Material reward is the most effective incentive.