PYCTY Inbound Marketing: It's like CAPRI, it's over...

[shukla7789]

I rarely post on the Stratenet blog because I often can't find the time. But today, it's different; the topic is particularly close to my heart.

The subject touches me, on the one hand, because I know PYCTY , because I was among the first to talk about Inbound Marketing in Belgium at the time of Page-Web, because one of the first employees of PYCTY ( Serge Marchal ) became our SEO expert etc... but above all because it clearly shows the maturity of the Belgian market in relation to Inbound.

In short, a few days ago, I received an email from Nicolas Van tunisia mobile database and Mathieu Gillet, the founders of PYCTY, the former first Inbound Marketing Agency in Belgium, to announce the official bankruptcy of their company and the end of its activity.

In this email, Nicolas mentions this:

" Now, we quickly realized that the agency profession did not suit us, neither Mathieu nor me. "

mail-pycty

Nico & Math, I want to answer you this:

Maturity of the Belgian market in relation to Inbound.
It's not you! It's the Belgian market that isn't mature enough to understand inbound marketing, its role in business in general, and the impact of the web on a company's strategy.

Frankly, in all honesty, how much time is spent in "pre-sales" / in explanation / to explain the concepts of Inbound? How many hours spent sending explanatory documents, diagrams, presenting PowerPoint presentations, often unread? How many hours spent raising awareness and for what result? A prospect who wants ... SEO but whose site and strategy leave no room for conversion or retention. Right?