Free Ways to Promote on Instagram

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More and more businessmen are promoting their products on Instagram. It is a really convenient tool for business development. The best part is that you can promote your page even without the help of specially trained people. You just need to know a few tricks from the world of Internet marketing and use them skillfully.

Target audience - who is your potential client?
Finding out such data as gender, age, area phone number library of ​​interest and social status of a potential client is a fundamental part of developing any business. In order for advertising to hit the target, you need to know where to aim. Find out the age range of your audience, who predominates in it - men or women, what they do in life (athletes, housewives, businessmen, etc.), how much they earn.

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If women predominate, it is worth thinking about competent and interesting texts under the photos, as well as beautiful and bright design of the photos. The text should provoke an emotional response, and the photos in the feed should be colorful and hold attention, otherwise the advertising will be less effective. If the main share of the target audience is men, do not overload the photos with filters and excessively long descriptions. Advertising text for men should be as short as possible, but informative.

Hashtags in action
Once the target audience is defined, it's time to understand hashtags and their functions. A hashtag is a label that consists of a pound sign and a specific word or phrase written without spaces and reflecting the topic of the post. By clicking on a hashtag, you can find publications on social networks (the function works not only on Instagram) on a similar topic, so hashtags are a great tool in the hands of marketers.

When you write a hashtag, Instagram offers you to choose the most popular options from a pop-up list. You can safely choose the first one if it matches the topic, but it is much more convenient to make a list of hashtags in advance in a separate application (choose the most convenient one in PlayMarket or AppStore), or better yet, several such lists at once, with different tags. After all, you can only put 30 tags under each post.

Important!
How to find the right hashtags? For example, your business is related to the sale of sports accessories. Go to Instagram, click on the search icon, select "Tags" and enter the hashtag: "fitness". The application offers several hashtag options and shows the number of publications with this tag. Choose the most popular ones, this will help your customers find you.

With the help of a hashtag with the company name and words close in meaning, clients will be able to quickly find your publications, but this is not the most important thing: with their help, you can quickly gain subscribers, and not just bots, but real people who may be interested in your offers. To find the right subscribers, you should search for them by the same tags - those related to your business. But for the most effective search for clients, it is recommended to use not only the "tags" function, but also "places".

Powerful SMMSMM - effective advertising in social networks
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In this case, you can select not only a specific city, but also a specific establishment (for example, a stadium or sports club), and then subscribe to athletes who have “checked in” (posted a photo with a geotag) in this gym. Do not neglect this function, especially if the region of distribution of your products is not too large. If you work only within one city or region, be sure to duplicate hashtags, adding to the main word the names of the cities in which you can buy your product or use your services.

New Instagram Features as a Tool for Attracting Clients
Relatively recently, Instagram introduced a feature called “stories.” These are short-term posts that “live” on air for 24 hours and cannot be liked or commented on publicly. You can publish an unlimited number of stories per day, and these can be both photos and videos.