Not every contact is a good contact

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It's worth considering what constitutes a good lead for you. You want your website visitors to take an action—but which one? What's the focus? Should they download an e-book? Register? Schedule a meeting? The more precisely you can define this, the more intuitively and accurately you can guide your prospects through the sales funnel.



A very good method for segmenting your contacts and tailoring appropriate norway phone number data measures to them is to define so-called buyer personas. These are fictional characters that correspond to the various characteristics and key data of your ideal buyer. It's important that the characters are designed to be as realistic as possible—after all, we want to address real people, not chatbots. By working with different buyer personas, you can design and manage your offers and communication measures very precisely.



What role does design play?


We want to encourage website visitors to take certain actions. Therefore, the design should never get in the way. A very playful and quirky design might win you a design award, but it won't generate any leads. For the best possible conversion, the web design must be user-friendly and clear.



A well-thought-out design also helps you present your services in an appealing way and guide prospective customers step-by-step through your offering. All important information should be easily accessible (not "designed away"). Typography and color schemes must also support your goal of generating leads. A rainbow-colored text desert in Comic Sans, for example, wouldn't be very helpful. Instead, place the most important content where visitors can't miss it.