Online payment on the website: which payment method to choose for an online store

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Legal requirements for accepting payments online
One of the key aspects is the use of a cash register for legally accepting payments on the site. The cloud cash register generates electronic receipts for customers and transmits payment information to the tax service. According to 54-FZ, only self-employed and individual entrepreneurs with a simplified tax system are allowed to work without an online cash register.

If your business is based entirely on online trading, you will need to connect a cloud-based online cash register to avoid getting a fine.

Each buyer finds it more whatsapp number list convenient to pay in one of the ways: using a bank card, electronic wallet, SBP or another method. Some payment methods require significant costs for integration and maintenance.

Bank cards
The most popular payment method for the buyer. To implement payment by bank card, you need to connect Internet acquiring or a payment aggregator.

The store pays a commission for each payment directly to the bank where acquiring is connected, or to the payment aggregator. We will talk about these methods a little later.

The buyer can pay for the order with a credit or debit card of one of the payment systems - Visa, Mastercard and "Mir". Most banks accept cards of these systems for payment. The buyer only needs to enter the card details.

SBP
In this case, you don’t even need to enter your bank card details. Just follow the link or QR code to the bank’s application. SBP is actively used for payment, since it is a fast and safe method for the buyer, and profitable for the company. SBP has a lower commission than banks. Therefore, this method will be cheaper than connecting acquiring, since banks’ commission starts from 1%, and SBP has about 0.4–0.7%.

But there are some disadvantages, for example, the buyer will not receive cashback for the purchase through the SBP. Also, not all people are familiar with this payment method/not everyone has it connected, so such users will not be able to complete the order.

You will have to think about how to persuade the buyer to this payment option. For example, offer a discount on goods or services when paying through the SBP.






Award additional rewards points that can be used for future purchases. Promote other benefits such as speed, security, and convenience.

Electronic wallets
An option for those users who are concerned about their card details and do not want to transfer them to third-party resources. There is also a plus for businesses: withdrawal of electronic money occurs instantly, money is credited to a bank account from several minutes to 1-2 business days.

Electronic wallets have multi-stage data protection; to connect a wallet, the user needs to select an operator and sign a contract with them. The funds will be stored not in the bank, but with the operator.

The Bank of Russia regulates the activities of payment services (EDS) that service electronic wallets (OZON Bank, Yumani, Yandex Bank and 58 other operators from the Central Bank register). Commission: on average about 2–4%.

The main disadvantage of e-wallets is that they are not protected by an insurance system. That is, if the operator turns out to be dishonest and loses its license, the funds that were in the client's wallet will not be reimbursed.

This is a good option for small businesses or those who work with freelancers.

Payment services
Payment services Apple Pay and Samsung Pay are gone. In Russia, analogues have appeared - Yandex Pay, Tinkoff Pay, SberPay, Gazprom Pay and others. In this case, payment is made through the bank application or Yandex ID. The services have different commissions and loyalty programs. For example, Yandex gives points to Yandex Plus users, but takes a commission of 4.5%.

But not all clients may be ready to use modern services such as SberPay or Yandex Pay, so it is worth offering several payment options.

Payment in installments (shares)
Payment methods in installments (BNPL) are becoming increasingly popular among buyers, giving them the opportunity to make purchases with deferred payments without significant overpayments. However, the BNPL service has differences that must be taken into account when implementing it:

When paying in installments, the seller immediately receives the entire amount for the order through the BNPL service provider. In this case, payment is made in installments between the buyer and the BNPL service. This requires a careful approach to accounting and legal registration of transactions.
You can only pay in installments for inexpensive goods or services, the maximum amount of which is up to 100 thousand rubles. It is worth thinking in advance about what goods will be offered for this payment method, and also consulting with the service about limiting purchase amounts.
When paying in installments, the buyer cannot pay off the debt in any way; he “links” the card to the service and the company that provides this service automatically writes off the required amounts.
The agency agreement is regulated by the Civil Code of the Russian Federation. Accordingly, the agency agreement between the buyer and the operator of the payment service in installments does not apply to the loan. The client has a better chance of having his application approved: his credit history is not checked, documents from work are not requested.
Although payment services in shares are attractive to customers, merchants must take into account the fees they pay to the BNPL service operator. These fees may vary depending on the terms of the agreement with the provider and the amount of the purchase. Therefore, it is important to choose a service with optimal conditions for the store, so as not to lose a significant part of the profit.
It is important that the chosen payment service can be easily integrated into your online sales platform. Many services provide convenient modules or APIs for quick connection.

Popular services for payment in installments:

1. Shares

Allows you to pay 25% of the cost at once, and the remaining amount in equal parts over 6 weeks. No commissions or overpayments for the buyer, the seller receives the full amount at once. Penalties for late payment are 5% of the unpaid portion.

2. Share

The customer pays 25% of the purchase, the remaining amount in equal parts over 6 weeks. The maximum purchase amount is 35,000 rubles. Fines for late payment are 399 rubles for each fact of late payment.

3. Yandex Split

The purchase is divided into 4 or 6 months, the basic tariff for 2 months - without overpayments. A tariff for 24 months with interest is also available. Up to 295,000 rubles for a credit product.

4. Playt

Splitting the purchase into 6 parts, the first payment is 25%, the following ones are 15% of the cost. No interest or commissions for the buyer. Can be used in any stores via QR code or SBP.

5. Pay in installments

The service allows you to split a purchase into several payments without overpaying. It works through the Sberbank mobile app and partner stores.

6. Halva

The Halva installment card allows you to pay for goods in parts over a certain period of time, without interest if the terms are met. Suitable for long-term installments and is used in a partner network of stores.