Video Advertising, CGI, AR and VR — New Advertising Formats 2025
Posted: Mon Dec 23, 2024 9:58 am
With the rise of platforms like Instagram, TikTok, and Pinterest, users are becoming accustomed to visually appealing content. Simply applying filters is no longer enough — in 2025, advertisers will have to look for new interactive formats that will attract the attention of a demanding audience.
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Video creatives are a must-have . Creating unique nepal number list video content does not happen overnight: the process requires thoughtful planning and alignment with global business goals. At the same time, all efforts pay off, because 89% of users are ready to make a purchase after watching a video. In particular, 9 out of 10 people in 2023 noted that they want to see more video content from brands.
One of the most exciting trends is the integration of AR and VR technologies into PPC advertising. This is a unique way to attract an audience, as users can interact with your product in virtual reality. The ability to test a product before buying significantly increases the conversion rate. For example, a PPC ad can direct users to pages where they can virtually try on clothes/furnish a room with branded furniture/test a shade of hair dye, etc.
CGI ads (Computer-Generated Imagery) is a technology that allows you to create animated visual content using three-dimensional computer graphics. This trend has been picked up by many global and Ukrainian brands. Surprise your audience with unusual three-dimensional creatives that will create a “wow effect”.
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
The GUCULY BAKERY brand has created a creative CGI advertisement in which a huge macaroon rolls down the main street of Lviv
Contextual targeting of advertising
Recently Googleannouncedintroducing a new experience in Chrome that will allow users to manage their own privacy data.
Most users will likely not consent to the storage of cookies and the processing of personal data. To avoid relying solely on first-party data, advertisers will increasingly turn to contextual targeting.
This method places ads on relevant sites in the display network based on keywords, topics, and other factors. The method is expected to gain popularity due to its balance between efficiency and privacy security.
A dose of inspiration:
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
Video creatives are a must-have . Creating unique nepal number list video content does not happen overnight: the process requires thoughtful planning and alignment with global business goals. At the same time, all efforts pay off, because 89% of users are ready to make a purchase after watching a video. In particular, 9 out of 10 people in 2023 noted that they want to see more video content from brands.
One of the most exciting trends is the integration of AR and VR technologies into PPC advertising. This is a unique way to attract an audience, as users can interact with your product in virtual reality. The ability to test a product before buying significantly increases the conversion rate. For example, a PPC ad can direct users to pages where they can virtually try on clothes/furnish a room with branded furniture/test a shade of hair dye, etc.
CGI ads (Computer-Generated Imagery) is a technology that allows you to create animated visual content using three-dimensional computer graphics. This trend has been picked up by many global and Ukrainian brands. Surprise your audience with unusual three-dimensional creatives that will create a “wow effect”.
TOP 9 PPC Trends That Will Take Your Campaigns to the Next Level in 2025
The GUCULY BAKERY brand has created a creative CGI advertisement in which a huge macaroon rolls down the main street of Lviv
Contextual targeting of advertising
Recently Googleannouncedintroducing a new experience in Chrome that will allow users to manage their own privacy data.
Most users will likely not consent to the storage of cookies and the processing of personal data. To avoid relying solely on first-party data, advertisers will increasingly turn to contextual targeting.
This method places ads on relevant sites in the display network based on keywords, topics, and other factors. The method is expected to gain popularity due to its balance between efficiency and privacy security.