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Posted: Sun May 18, 2025 10:35 am
Some of the tools you may want to use in your auditing phase, for your technical crawl, you definitely want to consider using Screaming Frog. This is the most standard tool for a full crawl of your website. Moz Pro's site crawl tools are also great for adding to this crawl. The most important tool for this section, if you ask me, is user research. So especially for people who aren't inside your organization, ask them to take a tour of your resource library, go in there and try to find some interesting pieces of content, tell you where they got stuck, where they failed to complete the transition, or where they found things confusing or unnatural.
A you can gather because it will tell you how regular people, who are not familiar with your brand, are not familiar with your website, how those types of people are having trouble with that part of the site. You can compile this data. You can interview these people. As you're compiling data from this user research, from your crawl, at CFI we put everything into a huge spreadsheet with lots of tabs using Google Sheets.
We deleted absolutely nothing from this spreadsheet during the teacher database process, although it felt a bit cumbersome at times. But if you delete anything in the process, you run the risk of something falling through the cracks. So I recommend compiling everything in just one place. After you've completed this auditing step, you're moving on to step number two, which is mapping.
Mapping
Tips on how to map new structures. Think about organization, product alignment and visual mapping.
So when you're mapping out your new structure for your resource section, you have a decision to make, and that's whether you want to organize your resource section by topic or by content type. So do you want your subfolders to contain topics or content types, like ebooks, videos, that sort of thing?
A you can gather because it will tell you how regular people, who are not familiar with your brand, are not familiar with your website, how those types of people are having trouble with that part of the site. You can compile this data. You can interview these people. As you're compiling data from this user research, from your crawl, at CFI we put everything into a huge spreadsheet with lots of tabs using Google Sheets.
We deleted absolutely nothing from this spreadsheet during the teacher database process, although it felt a bit cumbersome at times. But if you delete anything in the process, you run the risk of something falling through the cracks. So I recommend compiling everything in just one place. After you've completed this auditing step, you're moving on to step number two, which is mapping.
Mapping
Tips on how to map new structures. Think about organization, product alignment and visual mapping.
So when you're mapping out your new structure for your resource section, you have a decision to make, and that's whether you want to organize your resource section by topic or by content type. So do you want your subfolders to contain topics or content types, like ebooks, videos, that sort of thing?