Mushure mekuvaka yako personas, iwe unofanirwa kuuya
Posted: Mon Dec 23, 2024 10:33 am
nenzira dzekushandura dzemunhu wako. Sezvineiwo, iwe unozotanga neinenge imwe yekutendeuka poindi yega yega funnel nhanho kuitira kuti uve nematatu ekushandura mapoinzi pamunhu:
Pamusoro pefunnel(ToFu), iyo inovashandura WhatsApp Mutungamiriri kubva kune vashanyi kuti vatungamirire,
Pakati peiyo funnel (MoFu) kuratidza kuti vari kushambadzira-vanokwanisa, uye
Pazasi pefunnel (BoFu), zvichiratidza kuti vagadzirira kutanga maitiro ekutengesa.
Kuve neaya mapoinzi ekushandura akagadzirwa pachine nguva kunokubatsira kuti uve nechokwadi chekuti, kana uchinge watanga kuzivisa iwo chaiwo mapeji ewebhusaiti yako nevanhu vavanoda, unogona kukwidziridzanzvimbo dzakakodzera dzekushandura.
MaCTA (kufona-ku-chiito) anofanirwa kuparadzirwa saiti yese kuti ashandure vashanyi vako kuti vatungamirire, uchishandisa mafomu anounganidza ruzivo rwunodiwa nechikwata chako chekutengesa kuita navo. Kudaidzira-ku-chiito kunogona kunge kuri bhatani, in-line link, kana mufananidzo wakagadzirwa zvakanaka (uyo unogona kukwidzwa zviri nyore muHubSpot's call-to-action features!).
Semuenzaniso, kana mumwe wevanhu vako ari kutanga maitiro ekutsvaga uye ivo vachangotanga kudzidza nezvematambudziko avo, iwe ungada kuvapa ToFu inopa, senge gated sumo ebook.
Nhanho inotevera yaunopa kune vashanyi inoda kuve nemaune. Iwe hausi kuda kupa mumwe munhu neBoFu chinopihwa (senge chikumbiro chedemo) ipapo ipapo nekuti izvo zvinogona kuvatyisa kure. Iyo mitatu-miviri ToFu, MoFu, BoFu nzira inobatsira kudzivirira izvo kuti zvisaitike.
Ndezvipi zvakakosha zvekutungamira chizvarwa webhusaiti?
Pamusoro peiyo nheyo yakavakirwa pane yako mutengi vanhu uye nzira dzavo dzekushandura, pane zvimwe zvishoma zvinhu alead generation websiteinoda kubudirira uye kugadzira yakanakaruzivo rwemushandisi. Izvo zvakakosha zvinodiwa zveiyo inotungamira inotungamira webhusaiti webhusaiti inosanganisira:
Pamusoro pefunnel(ToFu), iyo inovashandura WhatsApp Mutungamiriri kubva kune vashanyi kuti vatungamirire,
Pakati peiyo funnel (MoFu) kuratidza kuti vari kushambadzira-vanokwanisa, uye
Pazasi pefunnel (BoFu), zvichiratidza kuti vagadzirira kutanga maitiro ekutengesa.
Kuve neaya mapoinzi ekushandura akagadzirwa pachine nguva kunokubatsira kuti uve nechokwadi chekuti, kana uchinge watanga kuzivisa iwo chaiwo mapeji ewebhusaiti yako nevanhu vavanoda, unogona kukwidziridzanzvimbo dzakakodzera dzekushandura.
MaCTA (kufona-ku-chiito) anofanirwa kuparadzirwa saiti yese kuti ashandure vashanyi vako kuti vatungamirire, uchishandisa mafomu anounganidza ruzivo rwunodiwa nechikwata chako chekutengesa kuita navo. Kudaidzira-ku-chiito kunogona kunge kuri bhatani, in-line link, kana mufananidzo wakagadzirwa zvakanaka (uyo unogona kukwidzwa zviri nyore muHubSpot's call-to-action features!).
Semuenzaniso, kana mumwe wevanhu vako ari kutanga maitiro ekutsvaga uye ivo vachangotanga kudzidza nezvematambudziko avo, iwe ungada kuvapa ToFu inopa, senge gated sumo ebook.
Nhanho inotevera yaunopa kune vashanyi inoda kuve nemaune. Iwe hausi kuda kupa mumwe munhu neBoFu chinopihwa (senge chikumbiro chedemo) ipapo ipapo nekuti izvo zvinogona kuvatyisa kure. Iyo mitatu-miviri ToFu, MoFu, BoFu nzira inobatsira kudzivirira izvo kuti zvisaitike.
Ndezvipi zvakakosha zvekutungamira chizvarwa webhusaiti?
Pamusoro peiyo nheyo yakavakirwa pane yako mutengi vanhu uye nzira dzavo dzekushandura, pane zvimwe zvishoma zvinhu alead generation websiteinoda kubudirira uye kugadzira yakanakaruzivo rwemushandisi. Izvo zvakakosha zvinodiwa zveiyo inotungamira inotungamira webhusaiti webhusaiti inosanganisira: