How to promote Black Friday? Ads, Instagram, SEO and more channels
Posted: Tue Dec 24, 2024 4:50 am
You already know that Black Friday is the most important date for e-commerce. But to make the most of what it has to offer, it is essential to generate qualified traffic to your online store. To do this, having an efficient Black Friday campaign helps a lot.
Through a good digital marketing strategy and investing in organic and paid campaigns, it becomes much easier to achieve your goals.
In this article, you will learn more about the subject
Why invest in promoting your Black Friday
When to start advertising Black Friday 2024?
10 benefits of promoting Black Friday for your online store
How to promote Black Friday through ads
How to promote Black Friday organically
10 ready-made texts to promote Black Friday
10 tips to keep your Black Friday promotion going strong
Analyzing the results of your Black Friday campaign
Are you ready for a successful Black Friday?
Why invest in promoting your Black Friday
As Black Friday approaches, consumers across Brazil are starting to pay more attention to e-commerce , researching the products they want to buy and following their favorite brands online, waiting for good promotions.
Just to give you an idea, the expectation is that e-commerce china phone number data revenue on that date will be R$9.3 billion, according to data from Confi.
With this in mind, implementing strategies that will attract more visitors to your website is key for your business to benefit from the market boom during this period.
And it is only through effective advertising that it becomes possible to generate not only a greater number of visits, but also qualified traffic to your online store . In other words, made up of people who are “compatible” with your brand and who are already interested in purchasing your products.
The main way to do this is through digital marketing strategies, which include paid and organic actions. Below, we will talk a little more about each of them.
When to start advertising Black Friday 2024?
Black Friday takes place on the Friday following Thanksgiving in the United States. In 2024, the occasion will be on November 29.
However, when it comes to e-commerce, it is necessary to start the campaign in advance, since consumers expect offers and discounts not only on Black Friday, but throughout the month, the week and the following days.
This approach is known as “Black Week” (Black Friday Week) or “Black November”, where promotions begin in the first days of November and continue until the end of the month.
This allows consumers more time to take advantage of the deals and avoids a large concentration of traffic on your website on the exact day of Black Friday.
Therefore, there is no specific date to start the Black Friday campaign: this will vary according to the sales strategy of each online store.
Some stores, for example, may choose to start their promotions a few days before Black Friday, such as the Monday or Tuesday before the event. This is known as “Black Monday” or “Black Tuesday,” respectively.
10 benefits of promoting Black Friday for your online store
Black Friday campaigns can bring a series of benefits to your online store, boosting your sales, increasing brand visibility and attracting new customers. Here are some of these advantages:
1- Increase in sales
Black Friday is one of the most anticipated shopping events of the year, with many consumers looking for discounts and deals. This can result in a significant increase in sales for your online store during the promotion period.
2- Acquisition of new customers
Black Friday promotions can attract new consumers who may never have visited your online store before. In other words, it’s an opportunity to win new customers and expand your base.
3- Stock out
If you have excess or old stock, Black Friday is an opportunity to sell off these items, freeing up space for new products and avoiding storage costs.
Read also: How to manage your inventory well
4- Increased brand visibility
Black Friday campaigns can increase your brand’s visibility, especially if you promote your offers through ads, social media, and other marketing channels. This can lead to wider awareness of your online store.
5- Customer engagement
Black Friday is a time of excitement for consumers, and your promotions can encourage customer engagement. In other words, shoppers are more likely to visit your website, interact on social media, and share your brand through word of mouth.
6- Opportunity to sell diversified products
You can use Black Friday as an opportunity to offer a variety of products at reduced prices, attracting different types of consumers. This idea is also interesting for those who do dropshipping , who have an easier time varying their product mix .
7- Conversions and loyalty
In addition to attracting new customers, Black Friday promotions can also encourage conversions from potential customers who were considering making a purchase. Plus, if consumers have a positive experience during Black Friday, it can increase loyalty to your brand.
8- Data and insights
During Black Friday, you can collect valuable data about customer behavior, purchasing preferences, and which products are most popular. This information can help guide your future strategies.
Read also: Metrics for e-commerce
9- Boost for the fourth quarter
Black Friday marks the beginning of the holiday shopping season, which is a crucial time for many retailers. A successful Black Friday sale can provide a positive boost to sales throughout the fourth quarter.
Through a good digital marketing strategy and investing in organic and paid campaigns, it becomes much easier to achieve your goals.
In this article, you will learn more about the subject
Why invest in promoting your Black Friday
When to start advertising Black Friday 2024?
10 benefits of promoting Black Friday for your online store
How to promote Black Friday through ads
How to promote Black Friday organically
10 ready-made texts to promote Black Friday
10 tips to keep your Black Friday promotion going strong
Analyzing the results of your Black Friday campaign
Are you ready for a successful Black Friday?
Why invest in promoting your Black Friday
As Black Friday approaches, consumers across Brazil are starting to pay more attention to e-commerce , researching the products they want to buy and following their favorite brands online, waiting for good promotions.
Just to give you an idea, the expectation is that e-commerce china phone number data revenue on that date will be R$9.3 billion, according to data from Confi.
With this in mind, implementing strategies that will attract more visitors to your website is key for your business to benefit from the market boom during this period.
And it is only through effective advertising that it becomes possible to generate not only a greater number of visits, but also qualified traffic to your online store . In other words, made up of people who are “compatible” with your brand and who are already interested in purchasing your products.
The main way to do this is through digital marketing strategies, which include paid and organic actions. Below, we will talk a little more about each of them.
When to start advertising Black Friday 2024?
Black Friday takes place on the Friday following Thanksgiving in the United States. In 2024, the occasion will be on November 29.
However, when it comes to e-commerce, it is necessary to start the campaign in advance, since consumers expect offers and discounts not only on Black Friday, but throughout the month, the week and the following days.
This approach is known as “Black Week” (Black Friday Week) or “Black November”, where promotions begin in the first days of November and continue until the end of the month.
This allows consumers more time to take advantage of the deals and avoids a large concentration of traffic on your website on the exact day of Black Friday.
Therefore, there is no specific date to start the Black Friday campaign: this will vary according to the sales strategy of each online store.
Some stores, for example, may choose to start their promotions a few days before Black Friday, such as the Monday or Tuesday before the event. This is known as “Black Monday” or “Black Tuesday,” respectively.
10 benefits of promoting Black Friday for your online store
Black Friday campaigns can bring a series of benefits to your online store, boosting your sales, increasing brand visibility and attracting new customers. Here are some of these advantages:
1- Increase in sales
Black Friday is one of the most anticipated shopping events of the year, with many consumers looking for discounts and deals. This can result in a significant increase in sales for your online store during the promotion period.
2- Acquisition of new customers
Black Friday promotions can attract new consumers who may never have visited your online store before. In other words, it’s an opportunity to win new customers and expand your base.
3- Stock out
If you have excess or old stock, Black Friday is an opportunity to sell off these items, freeing up space for new products and avoiding storage costs.
Read also: How to manage your inventory well
4- Increased brand visibility
Black Friday campaigns can increase your brand’s visibility, especially if you promote your offers through ads, social media, and other marketing channels. This can lead to wider awareness of your online store.
5- Customer engagement
Black Friday is a time of excitement for consumers, and your promotions can encourage customer engagement. In other words, shoppers are more likely to visit your website, interact on social media, and share your brand through word of mouth.
6- Opportunity to sell diversified products
You can use Black Friday as an opportunity to offer a variety of products at reduced prices, attracting different types of consumers. This idea is also interesting for those who do dropshipping , who have an easier time varying their product mix .
7- Conversions and loyalty
In addition to attracting new customers, Black Friday promotions can also encourage conversions from potential customers who were considering making a purchase. Plus, if consumers have a positive experience during Black Friday, it can increase loyalty to your brand.
8- Data and insights
During Black Friday, you can collect valuable data about customer behavior, purchasing preferences, and which products are most popular. This information can help guide your future strategies.
Read also: Metrics for e-commerce
9- Boost for the fourth quarter
Black Friday marks the beginning of the holiday shopping season, which is a crucial time for many retailers. A successful Black Friday sale can provide a positive boost to sales throughout the fourth quarter.