Video content continues to dominate online engagement—but the question now is: short-form or long-form?
Short-form videos (under 60 seconds) are perfect for attention-grabbing intros, product teasers, and social media engagement. TikTok, Instagram Reels, and YouTube Shorts thrive on fast, bite-sized content.
These are ideal for top-of-funnel marketing—building awareness costa rica phone number list and reach. Keep them visually dynamic, captioned, and trend-aware.
On the other hand, long-form videos (2–10+ minutes) are great for storytelling, product demos, webinars, and thought leadership. YouTube is the go-to platform, especially for how-to content and in-depth tutorials.
The sweet spot? Mix both. Use short-form to drive interest, then lead users to long-form content that nurtures and converts.
Whether you're B2C or B2B, integrating a smart mix of video types across your funnel will increase time-on-site, brand recall, and conversions.