A marketing funnel is not just a buzzword—it’s a strategic map of how to guide users from awareness to purchase.
Start with the top of the funnel (TOFU)—where you attract traffic. Use SEO, social media, videos, and blog content to bring in new eyes.
Next, the middle of the funnel (MOFU)—where you educate costa rica phone number list and build trust. Offer lead magnets, webinars, case studies, and email nurturing. Your goal is to qualify leads and warm them up.
Finally, the bottom of the funnel (BOFU)—where you convert. Offer demos, consultations, testimonials, limited-time offers, or free trials. Make the decision easy and urgent.
Use analytics to track where users drop off and optimize each step. Every part of the funnel should have a clear CTA and value exchange.
The most successful businesses don’t just run ads—they build automated funnels that run 24/7, generating and converting leads while you sleep.