E-commerce Brazil Forum 2024: innovations and trends to keep an eye on
Posted: Tue Dec 24, 2024 5:00 am
The E-commerce Brazil Forum 2024, held in São Paulo, brought together big names in digital retail, offering a valuable space to discuss innovations, trends and challenges in the sector.
The 15th edition of the E-commerce Brazil Forum 2024 consolidated the event as the largest and most influential e-commerce event in Latin America.
Held annually in São Paulo, the event is a meeting point for the main players in the market. After all, it is an environment to discuss emerging trends, share technological innovations and chart the future of e-commerce in Brazil and worldwide.
This year, the Forum highlighted the growing importance of the sector in the global economic scenario and brought together thousands of digital retail professionals, from entrepreneurs to large corporations, all looking for new strategies and solutions to improve their operations and win new customers.
Yampi , as one of the leaders in e-commerce platforms in Brazil, was present, presenting its solutions and actively participating in the discussions.
In this article, you will find out everything that has happened and what to expect for e-commerce in the coming years.
What is the E-commerce Brazil Forum 2024?
ECBR Forum Trends for e-commerce
Yampi at the E-commerce Brazil Forum 2024
What is the E-commerce Brazil Forum 2024?
The E-commerce Brazil Forum is an annual event that brings together the greatest experts, leaders and innovators in e-commerce in Brazil. The Forum has become a reference for those who want to understand market changes, discover technologies and stay up to date on the best e-commerce practices .
In addition to being an opportunity for networking , the event denmark phone number data offers a rich program with lectures, workshops and exhibitions that cover various aspects, from digital marketing and logistics to payment methods and customer experience .
When was the E-commerce Brazil Forum 2024?
The E-commerce Brazil Forum 2024 took place between July 30 and August 1, in the Anhembi District, in São Paulo. During three intense days, the event attracted more than 20 thousand participants and featured more than 150 exhibitors, in addition to dozens of national and international speakers.
ECBR Forum Trends for e-commerce
A stage for discussions, the ECBR Forum brought together some of the most promising trends that will shape the future of e-commerce.
Among the topics covered, some deserve to be highlighted due to their relevance and impact in the coming years
Omnichannel and customer experience
The convergence between physical and digital channels continues to be a priority for retail. At the E-commerce Brazil Forum 2024, omnichannel was a central theme in several lectures, reflecting the growing need to offer an integrated and personalized experience for consumers.
That’s because data-driven personalization, combined with an omnichannel strategy , allows brands to offer a seamless shopping experience tailored to consumers’ individual preferences.
The event’s presentations discussed how companies are using advanced CRMs ( Customer Relationship Management ), artificial intelligence and augmented reality to connect online and offline. Forum attendees were given access to success stories from brands that are already implementing these technologies to provide a frictionless and highly personalized purchasing journey .
Sustainability in e-commerce
In e-commerce, sustainability has become a priority, not only for ethical reasons, but also as a competitive advantage. Consumers are increasingly aware and demand transparency about sustainable practices. The Forum highlighted initiatives such as the use of eco-friendly packaging , efficient reverse logistics and carbon offsetting.
Experts discussed how sustainability can be a competitive differentiator, especially among younger consumers who prioritize companies that align with their values. Examples were presented of brands that have successfully implemented sustainable practices in their operations, creating not only a positive environmental impact but also strengthening customer loyalty .
Innovative payments
Digital payment solutions are diversifying. The highlight was the new forms of installment payments and integration with digital wallets, offering more flexibility and convenience to the consumer. Pix Parcelado , for example, appears as a promising solution to increase sales conversion.
The 15th edition of the E-commerce Brazil Forum 2024 consolidated the event as the largest and most influential e-commerce event in Latin America.
Held annually in São Paulo, the event is a meeting point for the main players in the market. After all, it is an environment to discuss emerging trends, share technological innovations and chart the future of e-commerce in Brazil and worldwide.
This year, the Forum highlighted the growing importance of the sector in the global economic scenario and brought together thousands of digital retail professionals, from entrepreneurs to large corporations, all looking for new strategies and solutions to improve their operations and win new customers.
Yampi , as one of the leaders in e-commerce platforms in Brazil, was present, presenting its solutions and actively participating in the discussions.
In this article, you will find out everything that has happened and what to expect for e-commerce in the coming years.
What is the E-commerce Brazil Forum 2024?
ECBR Forum Trends for e-commerce
Yampi at the E-commerce Brazil Forum 2024
What is the E-commerce Brazil Forum 2024?
The E-commerce Brazil Forum is an annual event that brings together the greatest experts, leaders and innovators in e-commerce in Brazil. The Forum has become a reference for those who want to understand market changes, discover technologies and stay up to date on the best e-commerce practices .
In addition to being an opportunity for networking , the event denmark phone number data offers a rich program with lectures, workshops and exhibitions that cover various aspects, from digital marketing and logistics to payment methods and customer experience .
When was the E-commerce Brazil Forum 2024?
The E-commerce Brazil Forum 2024 took place between July 30 and August 1, in the Anhembi District, in São Paulo. During three intense days, the event attracted more than 20 thousand participants and featured more than 150 exhibitors, in addition to dozens of national and international speakers.
ECBR Forum Trends for e-commerce
A stage for discussions, the ECBR Forum brought together some of the most promising trends that will shape the future of e-commerce.
Among the topics covered, some deserve to be highlighted due to their relevance and impact in the coming years
Omnichannel and customer experience
The convergence between physical and digital channels continues to be a priority for retail. At the E-commerce Brazil Forum 2024, omnichannel was a central theme in several lectures, reflecting the growing need to offer an integrated and personalized experience for consumers.
That’s because data-driven personalization, combined with an omnichannel strategy , allows brands to offer a seamless shopping experience tailored to consumers’ individual preferences.
The event’s presentations discussed how companies are using advanced CRMs ( Customer Relationship Management ), artificial intelligence and augmented reality to connect online and offline. Forum attendees were given access to success stories from brands that are already implementing these technologies to provide a frictionless and highly personalized purchasing journey .
Sustainability in e-commerce
In e-commerce, sustainability has become a priority, not only for ethical reasons, but also as a competitive advantage. Consumers are increasingly aware and demand transparency about sustainable practices. The Forum highlighted initiatives such as the use of eco-friendly packaging , efficient reverse logistics and carbon offsetting.
Experts discussed how sustainability can be a competitive differentiator, especially among younger consumers who prioritize companies that align with their values. Examples were presented of brands that have successfully implemented sustainable practices in their operations, creating not only a positive environmental impact but also strengthening customer loyalty .
Innovative payments
Digital payment solutions are diversifying. The highlight was the new forms of installment payments and integration with digital wallets, offering more flexibility and convenience to the consumer. Pix Parcelado , for example, appears as a promising solution to increase sales conversion.