How to use email marketing automation in e-commerce?

[shukla7789]

Why are we writing about email marketing automation? In the world of marketing, a lot of space is devoted to search engine advertising (PPC), SEO activities or social networks, and email marketing seems boring. But don't be fooled. It is still one of the channels that allows you to achieve the highest return on investment. It is worth taking an interest in it, especially now, when many tasks can be facilitated precisely thanks to email marketing automation.

Email Marketing Automation – Table of Contents:
General Data Protection Regulation
What is email marketing?
What is marketing automation?
How to use email marketing automation in e-commerce?
General Data Protection Regulation
The changes associated with the implementation of GDPR, although marketers were very concerned about them, brought many benefits. According to the reports “ Email Marketing by the Numbers ” and “ Email armenia whatsapp number database Industry Census ”, the overall effectiveness of email marketing has never been rated so highly.

GDPR began to strictly require marketers to conduct all email marketing activities with full transparency. This meant that no correspondence should be sent without all necessary consents. Ultimately, today’s users only receive information that interests them. Therefore, the chance that they will make a purchase is high. How can you take advantage of this and make the task of sending emails easier? We have the answer: email marketing automation.

What is email marketing?
What is email marketing today? It’s certainly not mass mailing to a random list of addresses! Email marketing, like any other digital advertising channel, is all about data these days.

It all starts with acquiring email addresses. You can do this by offering customers a discount in exchange for signing up to a newsletter or by carrying out targeted lead generation activities (activities aimed at building a database of people who are potentially interested in your offer).

When you have enough addresses, divide or categorize them , creating something like a subset containing data about people with specific preferences or characteristics, for example, demographics.

So, there is nothing left but to create personalized messages for the needs of specific segments . In practice, you can segment according to any division. However, if we distinguish, for example, a group of women from large cities aged 20 or under, the mailing should contain the offer of products that are interesting to them and written in a language adapted to these recipients.

How to Use Email Marketing Automation in E-commerce
What is marketing automation?
Marketing automation is the process of using technology to streamline marketing efforts (including email marketing) and make them more effective. It provides a single automation platform to manage your campaigns across email, social media marketing, mobile communications, and ad management.

Through technological advancements, it is possible to track and analyze customer behavior and create marketing processes that unify the customer experience across multiple channels. Combining these, by design, aims to improve sales and funnel efficiency.

How to use email marketing automation in e-commerce?
Email marketing is not limited to e-commerce , but in fact, sellers can fully leverage its capabilities, especially in processes focused on maintaining customer relationships.

Thanks to emails, customers can take advantage of special offers, discounts, refunds and sales. However, for the message to be effective, it is necessary to take care of the aforementioned personalization and offer customers what may interest them most.

The marketing automation system, in turn, is useful both for basic applications (such as sending automatic responses) and for creating more complex scenarios triggered by specific events. For example, after a purchase, sending an offer with complementary products to those previously purchased.