Key ethical considerations for customer data:
Posted: Mon May 26, 2025 5:17 am
Informed Consent: Always obtain clear, explicit, and granular consent from customers before collecting and using their data. Explain what data is being collected, why, and how it will be used (e.g., "for personalized offers via SMS").
Purpose Limitation: Use data only for the purposes for which it was originally collected and consented to.
Data Minimization: Collect only the data that is genuinely necessary for your marketing objectives. Avoid collecting superfluous information.
Transparency: Clearly communicate your data privacy policy in easily understandable language (preferably Bengali). Make it accessible on your website and app.
Security: Implement robust security measures to protect overseas data customer data from unauthorized access, breaches, and loss (Article 198).
Opt-out Mechanisms: Provide clear and easy ways for customers to opt-out of personalized marketing or to access/delete their data (Article 281).
Anonymization/Pseudonymization: Whenever possible, anonymize or pseudonymize data for analytical purposes to protect individual identities.
Third-Party Sharing: Be transparent about any third parties with whom data is shared and ensure they adhere to similar ethical standards.
By proactively adopting these ethical principles, businesses in Bangladesh can harness the power of personalized marketing while building deep customer trust and ensuring a sustainable, responsible digital future.
Purpose Limitation: Use data only for the purposes for which it was originally collected and consented to.
Data Minimization: Collect only the data that is genuinely necessary for your marketing objectives. Avoid collecting superfluous information.
Transparency: Clearly communicate your data privacy policy in easily understandable language (preferably Bengali). Make it accessible on your website and app.
Security: Implement robust security measures to protect overseas data customer data from unauthorized access, breaches, and loss (Article 198).
Opt-out Mechanisms: Provide clear and easy ways for customers to opt-out of personalized marketing or to access/delete their data (Article 281).
Anonymization/Pseudonymization: Whenever possible, anonymize or pseudonymize data for analytical purposes to protect individual identities.
Third-Party Sharing: Be transparent about any third parties with whom data is shared and ensure they adhere to similar ethical standards.
By proactively adopting these ethical principles, businesses in Bangladesh can harness the power of personalized marketing while building deep customer trust and ensuring a sustainable, responsible digital future.