While digital transformation is rapid in Bangladesh, a significant portion of the population, particularly the elderly and those in rural areas like Sherpur, may have lower digital literacy. Adapting B2C service models for the elderly and less digitally literate in Sherpur is not just about inclusivity but also about accessing a vital customer segment. This requires a hybrid approach that simplifies digital interactions, offers traditional alternatives, and provides human assistance to ensure that no one is left behind in the pursuit of convenient and accessible services.
Why adaptation is crucial for this demographic in Sherpur:
Inclusivity: Ensures that all members of the community overseas data can access essential services, regardless of their digital comfort level.
Untapped Market: This demographic often has significant purchasing power and brand loyalty if served effectively.
Building Trust: Patience and personalized assistance build strong relationships and trust (Article 236), especially in local communities.
Reducing Digital Divide: Businesses can play a role in easing the transition to digital for this segment.
Word-of-Mouth: Positive experiences among this group can lead to powerful traditional word-of-mouth referrals (Article 203).
Simplicity is Key: Complex digital interfaces can alienate customers.