How to promote e-commerce and attract more sales in 4 steps
Posted: Tue Dec 24, 2024 5:54 am
Running promotions in e-commerce is essential to maintain the financial health of online businesses – especially since 92% of Brazilian consumers invest time looking for the best deals, according to Adyen 's 2023 Retail Report .
But it’s not enough to just decide that it’s time to run a promotion. This is because this action needs to be taken strategically, looking at the business as a whole, understanding seasonal promotions, which are the most popular and in which media it’s worth promoting your online store’s offers.
And that’s what we’re going to talk about here. So, keep reading to learn more about promotions with Yampi !
When should I run a promotion on my e-commerce?
13 most popular types of promotion in e-commerce
How to run promotions to attract customers: step by step
Where can I advertise my store's promotions?
When should I run a promotion on my e-commerce?
Even though there is no set rule to follow, some points are very lebanon phone number data important to understand if the time is right to run an e-commerce promotion . After all, sometimes it is better to wait and prepare a better offer later.
To know when to run an e-commerce promotion, consider:
How is the online store's revenue ;
What is the quantity of products available in stock ;
What products are stuck in stock;
How is the cash flow ;
If the company's financial health allows for discounts;
When was the last promotion launched ;
What are the delivery conditions of the logistics partners ;
In which regions can the store provide shipping at a lower price , without compromising finances;
What are the most important festive and seasonal dates for the business segment;
What are the products with the highest sales ;
And which ones have the lowest sales in e-commerce .
These are some of the important points to keep in mind when creating a promotion for your online store. In addition, you need to analyze whether the business's financial conditions are healthy: checking this information also helps to avoid discomfort with customers.
For example : stores that create too many promotions in a short space of time give the impression that there is a huge accumulation of products and even a certain desperation to sell. You don't want your customer to think this, because it also impacts the trust they have developed in your store.
Or, promotions with very large discounts are created during a period of low sales. Even if customers buy, this can cause problems for the company's finances in the medium and long term.
Button to read article about digital marketing in e-commerce
13 most popular types of promotion in e-commerce
There are popular e-commerce promotions for a very simple reason: they work. Of course, when used strategically and in line with the business objectives.
This way, you can run promotions at different times of the year and depending on the e-commerce situation. So, check out the 13 most popular ones and make adjustments according to the reality of your business:
1. Limited time discounts
Limited-time discounts are special offers that last for a period of time, such as a “flash sale” or “24-hour sale.” They are great for when your online store is running low on stock of a specific product and wants to free up space.
But it’s not enough to just decide that it’s time to run a promotion. This is because this action needs to be taken strategically, looking at the business as a whole, understanding seasonal promotions, which are the most popular and in which media it’s worth promoting your online store’s offers.
And that’s what we’re going to talk about here. So, keep reading to learn more about promotions with Yampi !
When should I run a promotion on my e-commerce?
13 most popular types of promotion in e-commerce
How to run promotions to attract customers: step by step
Where can I advertise my store's promotions?
When should I run a promotion on my e-commerce?
Even though there is no set rule to follow, some points are very lebanon phone number data important to understand if the time is right to run an e-commerce promotion . After all, sometimes it is better to wait and prepare a better offer later.
To know when to run an e-commerce promotion, consider:
How is the online store's revenue ;
What is the quantity of products available in stock ;
What products are stuck in stock;
How is the cash flow ;
If the company's financial health allows for discounts;
When was the last promotion launched ;
What are the delivery conditions of the logistics partners ;
In which regions can the store provide shipping at a lower price , without compromising finances;
What are the most important festive and seasonal dates for the business segment;
What are the products with the highest sales ;
And which ones have the lowest sales in e-commerce .
These are some of the important points to keep in mind when creating a promotion for your online store. In addition, you need to analyze whether the business's financial conditions are healthy: checking this information also helps to avoid discomfort with customers.
For example : stores that create too many promotions in a short space of time give the impression that there is a huge accumulation of products and even a certain desperation to sell. You don't want your customer to think this, because it also impacts the trust they have developed in your store.
Or, promotions with very large discounts are created during a period of low sales. Even if customers buy, this can cause problems for the company's finances in the medium and long term.
Button to read article about digital marketing in e-commerce
13 most popular types of promotion in e-commerce
There are popular e-commerce promotions for a very simple reason: they work. Of course, when used strategically and in line with the business objectives.
This way, you can run promotions at different times of the year and depending on the e-commerce situation. So, check out the 13 most popular ones and make adjustments according to the reality of your business:
1. Limited time discounts
Limited-time discounts are special offers that last for a period of time, such as a “flash sale” or “24-hour sale.” They are great for when your online store is running low on stock of a specific product and wants to free up space.