What is Google Analytics? Google Analytics

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What is Google Analytics?
Google Analytics is a free online analytics tool from Google that collects data about your website traffic. Here’s a snapshot of my ryrob.com GA4 real-time overview report:

GA4 (Google Analytics 4) Screenshot Ryan Robinson ryrob blog
This detailed analytics data helps you determine which blog posts are most popular on your site, what content converts visitors into paying customers, how long people stay on your site, and more.

Why You Need Google Analytics for Your Website
Whether you’re just starting or have a huge website or blog, you need Google Analytics. There is no comparable tool for seeing how visitors use your website—plus, it’s free, so there’s no reason not to use it.

Google Analytics can show you all sorts of data about your website. At its most basic, you could use Google Analytics to see if your traffic is growing or diminishing, month by month.

You can track which pages are getting the most traffic, which helps you armenia phone number library decisions about, for instance, what ideas to write about in the future or what content you should update and optimize next to rank higher on Google. You can also see where your visitors are coming from (directly, from social media, from another website, or a search engine like Google).

It’s not hard to use Google Analytics. Setting it up on your website takes a few minutes, and then you can look at your data and run reports any time you want by signing into your Google Analytics account. WordPress plugins like MonsterInsights also bring Google Analytics data right into your WordPress dashboard.

Google Analytics 4 vs. Universal Analytics
Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing Universal Analytics (UA).

It has new functionality, like giving you (and your website visitors) more precise control over the personal data that your site collects.

One big difference is that Google Analytics 4 measures user behavior through “events” (like clicking a button, loading a page, or purchasing). By contrast, Universal Analytics focused on “sessions” and “hits.”

Google Analytics 4 is designed to gather cross-platform insights (when users access your site from two or more devices, e.g., mobile and desktop) to give you a better understanding of the customer journey. It also has predictive features: for instance, it can, through machine learning, tell you how likely it is that a user will purchase in the next seven days.

When Should You Switch from Universal Analytics to Google Analytics 4?