For more tips and actionable strategies

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For more tips and actionable strategies for creating an effective blog layout (including the exact themes, plugins, fonts, and visuals I use), check out my guide: 12 Blog Layout Examples (and Best Practices), and see how these 18 blog examples are creating profitable online businesses today.

6. Make Your Content Easy for Readers to Share
Word of mouth is another aspect of fundamental blog marketing that’s extremely underrated. Think about it—as bloggers, we should make it as easy as possible for our readers to tell others about our blogs, right?

How to Engineer Word of Mouth Blog Marketing (Photo of Women Talking)
If you were to instead have an in-person business, you’d hope that people in your local community would tell each other about the excellent product or service you provide. If you had an auto repair shop, you’d want everyone in town with a car to tell their friends and neighbors that you have the best service around.

Blogging is no different, with the exception that most referrals happen online—and many of them happen across social media platforms, hence why optimizing for these kinds of referrals rolls nicely into your blog marketing efforts. So how do you make sure that you’re getting as many referrals as possible to your blog?

Of course, writing great blog content (and knowing how to outline a blog armenia phone number material ) are two of the first steps to making sure you’re addressing your audience’s core needs, but once you know your content is useful—how do you get people to share it with their social media communities and tell their friends about it? The answer is, to make it extremely easy for people to share your content online.

Add Social Media Share Buttons
One way to make it easy for people to share your content (and make your blog marketing efforts that much easier), is to add social media share buttons.

I make my content easy to share with the Better Click to Tweet plugin for WordPress. Better Click to Tweet allows me to take a sentence, quote, or phrase and turn it into a clickable graphic that people can easily share on X with just one click. Here’s what the click to tweet widget looks like in my guide about How to Write a Blog Post here:

Screenshot of Click to Tweet WordPress Widget (Making Content More Shareable
This way, if someone likes that particular quote, they can easily click that link and share it with their followers on X right away.

You can implement this same blog marketing strategy with Pinterest, too. A lot of people use a free WordPress plugin like Pin It to add discrete “pin it” buttons on top of their images, to encourage people to share their images (and blog posts) to Pinterest. You can see this in action over on the Wonder Forest Blog right here: