While the introduction of Timeline for Pages stole the show by far, Facebook also shared some news about new ad formats. Facebook has discovered that while standard ads perform well, sponsored stories perform even better. Or, as VP Customer Marketing Mike Hoefflinger – affectionately known as the Hoff by his colleagues – puts it: Ads are good, stories are better . To give these brother cell phone list stories even more power and reach for advertisers, Facebook will introduce premium distribution and Facebook offers within the reach generator.
Premium distribution means that your sponsored stories can now be placed in the news overview. Both in the desktop version of Facebook and in the mobile version. A development that many advertisers and analysts have been waiting for a long time. Facebook will undoubtedly charge a higher price for these premium positions, but the figures with which Hoff supported his story promise a lot.
Finally, Facebook also introduced Facebook Offers last night , an improved version of the previous Facebook Deals. With Offers, Facebook is competing with popular coupon sites such as Groupon and Livingsocial . The great thing about Facebook Offers is that it is applicable to both the small clothing store and the restaurant around the corner, as well as to a large chain such as The Body Shop. With Facebook Offers, ecommerce on Facebook is finally taking shape and I expect that we will hear a lot more about this in the near future. Below is a preview of what a Facebook offer will look like in practice.