These are emails that customers expect
Posted: Wed Jun 18, 2025 3:19 am
Leveraging Existing Traffic - Social Media, Blog Content, and Transactional Emails
You don't always need new traffic to build your email list; you can leverage your existing audience across different channels.
Social Media: Your social media followers are already interested in your brand, making them prime candidates for email subscribers.
Link in bio: Dedicate your "link in bio" on Instagram and TikTok to a direct link to your email sign-up page or a link tree that includes it prominently.
Social media posts: Regularly promote your email list and its benefits (e.g., "Sign up for exclusive discounts!").
Paid social ads: Run lead generation campaigns on europe cell phone number list platforms like Facebook and Instagram that directly collect email addresses.
Facebook CTA button: Add a "Sign Up" button directly to your Facebook page.
Blog Content: Your blog is a powerful tool for attracting visitors and converting them into subscribers.
Content upgrades: As mentioned, offer gated content (eBooks, templates, guides) in exchange for an email.
Embedded forms: Place relevant sign-up forms within your blog posts.
Blog post CTAs: End each blog post with a clear call to action to subscribe for more valuable content or exclusive offers.
Transactional Emails:to receive (order confirmations, shipping updates, customer service replies) and have high open rates. While their primary purpose isn't marketing, they can subtly encourage further engagement.
Small, polite CTA: Include a small, non-intrusive call to action to join your newsletter for future offers or updates.
Link to loyalty program: If applicable, encourage them to join your loyalty program, which often requires an email sign-up.
By integrating email list building into your existing marketing efforts, you create a holistic approach to audience growth.
You don't always need new traffic to build your email list; you can leverage your existing audience across different channels.
Social Media: Your social media followers are already interested in your brand, making them prime candidates for email subscribers.
Link in bio: Dedicate your "link in bio" on Instagram and TikTok to a direct link to your email sign-up page or a link tree that includes it prominently.
Social media posts: Regularly promote your email list and its benefits (e.g., "Sign up for exclusive discounts!").
Paid social ads: Run lead generation campaigns on europe cell phone number list platforms like Facebook and Instagram that directly collect email addresses.
Facebook CTA button: Add a "Sign Up" button directly to your Facebook page.
Blog Content: Your blog is a powerful tool for attracting visitors and converting them into subscribers.
Content upgrades: As mentioned, offer gated content (eBooks, templates, guides) in exchange for an email.
Embedded forms: Place relevant sign-up forms within your blog posts.
Blog post CTAs: End each blog post with a clear call to action to subscribe for more valuable content or exclusive offers.
Transactional Emails:to receive (order confirmations, shipping updates, customer service replies) and have high open rates. While their primary purpose isn't marketing, they can subtly encourage further engagement.
Small, polite CTA: Include a small, non-intrusive call to action to join your newsletter for future offers or updates.
Link to loyalty program: If applicable, encourage them to join your loyalty program, which often requires an email sign-up.
By integrating email list building into your existing marketing efforts, you create a holistic approach to audience growth.