We have had a variety of themes during a good time that we have had in The Cloud Group and there are so many things that we know we want to have a bunch of you or a good coffee and we ask for a few minutes to approach this important part of the programmatic publicity, que es tan solo uno de los mucho que hablaremos como cada week
Consolidating the brand image in the red is one of the main objectives of self employed database all marketing strategies and is where programmatic advertising or programmatic advertising is a fundamental aliado, which is why.
What is programmatic advertising?
Basically it's a type of online advertising that connects the user with the brand through a related announcement that is in a determined time and place.
In another way, this is a type of advertising that allows you to access an inventory of advertising spaces through web site request platforms that allow you to connect to the recipient who is looking for the geographic location that you want.
This is where Big Data is used , (which is what we have in The Cloud Group) and which segment the public audience indicated by DSP (Demand Side Platform) algorithms .
programmatic advertising
Some relevant terms and keys for the programmatic advertising process are:
Demand Platforms ( DSP )
Offering Platforms ( SSP )
Data Management Platforms ( DMP )
Ad Exchange ( AdX )
programmatic advertising
Veremos ahora que les principal ventajas de la advertidad programática, siendo razones suficientes para apostar por ella si lo zas tassando y pueden ayudarte ayudarte à mar decisions acertadas.