These brands no longer target users in the same way
Posted: Thu Dec 26, 2024 7:20 am
Because it is the most used tool by Chinese people. Figures and facts: Digital advertising market This year the digital advertising market will achieve more than 100 billion US dollars, well... one can't help but wonder who will be the biggest beneficiary, Baidu you tell me it missed, because Toutia Jinry is also a search engine with influence on the Chinese population, with nearly 120 million active users, it broke the market share achieved by the giant Baidu last year, with advertising revenue of 64.5 billion yuan, an increase of 0.8% over last year.
Advertising activity fell by 6.7% giving the position to Toutiao, which earned 6 billion yuan through advertising revenue. In 2018, the company's founder and CEO Zhang Yiming set a goal of 20 billion yuan. We can explain the decline of the Chinese giant from the advertisers themselves, rather than the form of advertising it presents. They have turned to digital advertising, but do not have enough popularity in the market, so small and medium-sized enterprises that want to be famous obviously choose the giant! But this is not good for Baidu, because the more well-known large companies directly move closer to competitors, and competitors will naturally gain a larger market share.
These brands no longer target users in the same way, they go beyond the purchase intent and seek to el-salvador mobile phone numbers database attract attention, specifically their interest, reflecting global digital marketing trends through social platforms and even news feeds such as WeChat. Scandals! In addition, the news of cancer patients dying after being treated at existing medical institutions on Baidu search engine are all factors that led to Baidu's profit falling by 34.1% year-on-year. Therefore, this prompted the Chinese government to restrict medical and health products advertising.
Baidu did not give up the game, but created its own information flow advertising and is developing a customized news service. The model of Toutiao is very popular in WeChat, which was inspired by "Look, Look". Look is also a popular search engine. WeChat is an ideal partner for any businessman, it has many functions to make the company known, but still generate leads, and the example of "WeChat Wallet" is most relevant to understand the mechanism of this golden source! Yes...I will call it that! Through WeChat Wallet, people can share coupons, just scan the QR code, so that all friends of the person who shared the coupon can see it without targeting them before, which will bring you more income.
Advertising activity fell by 6.7% giving the position to Toutiao, which earned 6 billion yuan through advertising revenue. In 2018, the company's founder and CEO Zhang Yiming set a goal of 20 billion yuan. We can explain the decline of the Chinese giant from the advertisers themselves, rather than the form of advertising it presents. They have turned to digital advertising, but do not have enough popularity in the market, so small and medium-sized enterprises that want to be famous obviously choose the giant! But this is not good for Baidu, because the more well-known large companies directly move closer to competitors, and competitors will naturally gain a larger market share.
These brands no longer target users in the same way, they go beyond the purchase intent and seek to el-salvador mobile phone numbers database attract attention, specifically their interest, reflecting global digital marketing trends through social platforms and even news feeds such as WeChat. Scandals! In addition, the news of cancer patients dying after being treated at existing medical institutions on Baidu search engine are all factors that led to Baidu's profit falling by 34.1% year-on-year. Therefore, this prompted the Chinese government to restrict medical and health products advertising.
Baidu did not give up the game, but created its own information flow advertising and is developing a customized news service. The model of Toutiao is very popular in WeChat, which was inspired by "Look, Look". Look is also a popular search engine. WeChat is an ideal partner for any businessman, it has many functions to make the company known, but still generate leads, and the example of "WeChat Wallet" is most relevant to understand the mechanism of this golden source! Yes...I will call it that! Through WeChat Wallet, people can share coupons, just scan the QR code, so that all friends of the person who shared the coupon can see it without targeting them before, which will bring you more income.