looking to reach Chinese consumers.

hmonower921 · Post by **hmonower921** » Thu Dec 26, 2024 8:25 am

Positioning In China Important Information About Baidu
There are two essential and essential licenses: “Business License” (营业执照) and “Content Provider License” (ICP备案). ICP is obtained from the Ministry of Industry and Information Technology of the Chinese government (工业和信息化部) and with it you will be able to set up a website on the Chinese domain .cn (accepted by Baidu).
Since the ban on Google only applies to mainland China, there is no need to focus on Baidu. Reaching users from Taiwan, Macau or Hong Kong is possible through Yahoo or Google.

You need to know that Baidu is fully politically controlled, before publishing any text, check what is currently acceptable political content.

How to add a site to Baidu.com, SEO in China
How to add your website to Baidu.com. This search engine is the Chinese equivalent of Google. Contrary to appearances, this is not as rare a question as it might seem. The search engine mainly colombia whatsapp lead serves the Chinese market and is the only "correct" search engine there. As a result, it serves ~75% of searches generated by this market. As you can conclude, if you want to have a business and reach recipients in China, you have to exist in Baidu.

How to add a site to Baidu.com Webmaster Tools?
The easiest way to add a site to Baidu is through the Webmaster Tool. As you can imagine, the first step we should take is to create an account. Similar to Google and other search engines, this is a required step.

Then, having this baidu.com account, we log in to the panel . We do the following steps:

Enter your website URL and specify whether it is an HTTP or HTTPS website.
Click Next "下一步"
Select your website's industry categories.
Copy the code under HTML tag option: "HTML 标签验证"
Log in to your website.
Paste the verification code so that it is visible to the search engine, you can do this directly in the code in the <head></head> tag or if you have WordPress , e.g. in the Yoast plugin , click the "Webmaster Tools" tab. Add the code in "Baidu Webmaster Tools". Click "Save Changes" and you're done.
Go back to Webmaster Tools and click "完成验证" to complete verification.
Thanks to this, the search engine will index you. As you have already noticed, the main problem is the language. As befits a pretender to global hegemony, only Mandarin and other languages often used in the Middle Kingdom are recognized. English is not found there.

Baidu History Website positioning in China
Baidu is the dominant Chinese search engine. It is the equivalent of Google in the United States. Baidu is similar to Google and offers similar products and services, but focuses on China, where it controls most of the search market. Search results are censored. Results and content are in line with Chinese regulations and political lines. Baidu is registered in the Cayman Islands and is listed on the Nasdaq under the symbol BIDU.

What Baidu.com offers, SEO in China
Baidu offers a range of products, including maps, news , video, encyclopedia, antivirus, and Internet television. It has the world's second-largest search engine and holds over 75% of the Chinese search engine market share. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index. According to YCharts, the company had a market capitalization of close to US$90 billion as of June 2018.