Seznam's share in the global market
Posted: Thu Dec 26, 2024 9:46 am
Researchers from the Czech Republic have provided a dataset generated by the indicated search engine. This dataset focuses on search results from 5 weeks of August–September 2018.
Any information that could help to uniquely identify the search engine users was removed from the dataset. Selected data was replaced with randomly generated IDs (Procházka, et al., 2019).
The document included with the dataset also includes a brief description of the MAB (Multi-Armed Bandit) algorithm used to generate search results. This algorithm attempts to solve the problem of Exploration vs. Exploitation Dilemma. It focuses on selecting the strategy that will achieve the best long-term results in relation to the choices made. Based on the information collected, the algorithm decides what search results to display to the user, and then analyzes how the user reacted to them.
The problem solved by this algorithm is often illustrated by the example of a player who must decide which drawing machine to use in order to have the greatest chance of winning. Each machine has a specific probability of winning, which is not known to the player. An additional limitation that the player must face is the number of attempts he can make.
Why is he curious?
HTML comes first
The search engine algorithm supports JavaScript only colombia whatsapp data at a basic level. Not all actions and functions created in this language can be correctly interpreted by the search engine crawler. Therefore, it is necessary to ensure that all key links used to navigate the page are created using HTML (Taylor, 2018).
Strong position in the Czech Republic
Seznam is one of the few search engines with such a high share in the local market. Although the value of the indicated search engine's share in the Czech market has fallen from about 52% to about 13% since 2014, it is still a significant number on the scale of this market. It allows the Czech search engine to maintain a relatively stable position in the Czech market (Kos, 2019).
Better fit for the local market
Google's search results for Czech queries are not always accurate. Seznam solves this problem and often offers better-tailored search results for this language.
Advertisement in Seznam click
The advantages of using advertising on Seznam Sklik are: the ability to choose a wide range of advertising objectives, flexible pricing, easy configuration and optimization of ads, and easy access to detailed statistics. The disadvantages are limited connection to websites, insufficient analytical tools, and the possibility of overlooking smaller target groups.
Seznam Sklik offers various types of advertising campaigns, including PPC text advertising , graphic advertising, video advertising, dynamic product advertising on websites and mobile advertising.
Text and graphic advertising is used to increase brand visibility by placing banners and links on websites provided by the Czech search engine.
Video advertising involves the use of demonstration videos or animations to promote products and services. Dynamic product advertising is aimed at web users who have visited a given online store and consists of presenting them with personalized offers based on their shopping history and preferences.
Any information that could help to uniquely identify the search engine users was removed from the dataset. Selected data was replaced with randomly generated IDs (Procházka, et al., 2019).
The document included with the dataset also includes a brief description of the MAB (Multi-Armed Bandit) algorithm used to generate search results. This algorithm attempts to solve the problem of Exploration vs. Exploitation Dilemma. It focuses on selecting the strategy that will achieve the best long-term results in relation to the choices made. Based on the information collected, the algorithm decides what search results to display to the user, and then analyzes how the user reacted to them.
The problem solved by this algorithm is often illustrated by the example of a player who must decide which drawing machine to use in order to have the greatest chance of winning. Each machine has a specific probability of winning, which is not known to the player. An additional limitation that the player must face is the number of attempts he can make.
Why is he curious?
HTML comes first
The search engine algorithm supports JavaScript only colombia whatsapp data at a basic level. Not all actions and functions created in this language can be correctly interpreted by the search engine crawler. Therefore, it is necessary to ensure that all key links used to navigate the page are created using HTML (Taylor, 2018).
Strong position in the Czech Republic
Seznam is one of the few search engines with such a high share in the local market. Although the value of the indicated search engine's share in the Czech market has fallen from about 52% to about 13% since 2014, it is still a significant number on the scale of this market. It allows the Czech search engine to maintain a relatively stable position in the Czech market (Kos, 2019).
Better fit for the local market
Google's search results for Czech queries are not always accurate. Seznam solves this problem and often offers better-tailored search results for this language.
Advertisement in Seznam click
The advantages of using advertising on Seznam Sklik are: the ability to choose a wide range of advertising objectives, flexible pricing, easy configuration and optimization of ads, and easy access to detailed statistics. The disadvantages are limited connection to websites, insufficient analytical tools, and the possibility of overlooking smaller target groups.
Seznam Sklik offers various types of advertising campaigns, including PPC text advertising , graphic advertising, video advertising, dynamic product advertising on websites and mobile advertising.
Text and graphic advertising is used to increase brand visibility by placing banners and links on websites provided by the Czech search engine.
Video advertising involves the use of demonstration videos or animations to promote products and services. Dynamic product advertising is aimed at web users who have visited a given online store and consists of presenting them with personalized offers based on their shopping history and preferences.