Test Each of Your Existing Lead Generators
Posted: Thu Dec 26, 2024 10:04 am
Once you’ve determined the source of your traffic, you’ll want to ensure that the pages your visitors are landing on are doing all they can to spark interest in your products or services.
Let’s assume that your analytics tool (use Salespanel for B2B) tells you that most of your potential leads are coming to your website through inbound links from your LinkedIn campaign. In that case, you should focus on updating the pages they’re landing on and keep them engaged with your site.
Add long-form content to your most-visited pages, but put it behind a pop-up asking visitors to leave their contact information
If you’re feeling extra confident, you can even put your most popular list of slovenia cell phone numbers content behind a soft paywall, but be cautious with this strategy as you don’t want to alienate any potential leads.
Online tools like website Grader help you evaluate your lead generation sources, providing feedback on how to improve your content, landing pages, CTAs, etc. This type of tool also allows you to compare your best-performing landing pages with those that may not be doing so well
For instance, you could be getting thousands of visitors a week to Landing Page X but only converting 1% of them. At the same time, Landing Page Y could be getting only a few hundred visitors a month but converting 5–10%.
Your next step could be to compare the two and see how you can optimize Page X to get a similar conversion rate to Page Y.
Finally, you could run an internal report evaluating your CTA clicks, landing page visits, and thank-you page shares to find out which of these offers provides the best results. Then, you could prioritize this strategy and create more of your best-performing lead generators.
Let’s assume that your analytics tool (use Salespanel for B2B) tells you that most of your potential leads are coming to your website through inbound links from your LinkedIn campaign. In that case, you should focus on updating the pages they’re landing on and keep them engaged with your site.
Add long-form content to your most-visited pages, but put it behind a pop-up asking visitors to leave their contact information
If you’re feeling extra confident, you can even put your most popular list of slovenia cell phone numbers content behind a soft paywall, but be cautious with this strategy as you don’t want to alienate any potential leads.
Online tools like website Grader help you evaluate your lead generation sources, providing feedback on how to improve your content, landing pages, CTAs, etc. This type of tool also allows you to compare your best-performing landing pages with those that may not be doing so well
For instance, you could be getting thousands of visitors a week to Landing Page X but only converting 1% of them. At the same time, Landing Page Y could be getting only a few hundred visitors a month but converting 5–10%.
Your next step could be to compare the two and see how you can optimize Page X to get a similar conversion rate to Page Y.
Finally, you could run an internal report evaluating your CTA clicks, landing page visits, and thank-you page shares to find out which of these offers provides the best results. Then, you could prioritize this strategy and create more of your best-performing lead generators.