Points of data to let you see which actions that your audience has taken have had the highest impact. It will often be built into specific models that are focused on helping you realize different values in your data. Here are a few examples of different attribution report models: First interaction This report will place the importance on the first interaction a customer has within your data set.
Last interaction Similar to first interaction, the importance is placed on the azerbaijan telegram database final interaction that leads to your goal. Linear attribution The importance is spread evenly and credit is given to each interaction in your data set. U-shaped These attribution reports will place 40% of the value on the first interaction and 40% on the specific interaction that created a contact in your system. The remaining 20% is spread across the interactions between those two points.
W-shaped This model places 30% of the value on the first interaction, 30% on the specific interaction that created a contact, 30% on the last interaction that created a deal or made a sale, and 10% to the rest of your interaction points. Full-path This model divides the credit with 22.5% going to the first interaction, the contact creation interaction, the interaction that created a deal or sale, and the closed sale interaction.